Sabunta

by Eromo Egbejule Two years ago when Tunde Kehinde and Raphael Kofi Afaedor, both graduates of the famed Harvard Business School first began working together, they probably did not foresee how big the idea they were teaming up together to work on, would become one of the most talked-about new generation companies in Nigeria; a... Read More

Diageo and Bandeka, e-commerce, Harvard Business School, Jumia, kasuwa, mark zuckerberg, Raphael Kofi Afaedor, rocket internet, Sabunta, Samwer brothers, tunde kehinde, Wachovia Securities

May 31, 2014

0 Comment

Why Rocket Internet has been (very) good for Nigeria (YNaija Long Read)

by Seun Adegoke Oyeniyi Burning heavy cash on marketing and engagement to tear down market reluctance to e-commerce in emerging markets is the signature strategy which Rocket’s success is attributed to. It seems like ages now, but it has only been two years since Rocket Internet GmbH touched down in Nigeria’s e-commerce space with the launch... Read More