Viral Doesn’t Mean Cultural: What Odumodu Got Wrong About “Declan Rice”

The Nigerian alté artist, Tochukwu Gbubemi Ojogwu, popularly known as Odumodublvck, claimed that his 2023 breakout hit “Declan Rice” had a cultural impact when he mentioned in an interview with Beats FM: “No Nigerian hip-hop song has had the cultural impact that ‘Declan Rice’ has in the past twenty years.”  This sparked a round of... Read More