by Isi Esene
Rubbin’ Minds of Sunday, the 15th had “The Brand Nigeria” as its theme.
It gave a teaser saying, “all efforts to brand Nigeria seemed to have failed, but what have we been doing wrong, and how can we get it right?”
Cheta Nwanze, one of the discussants started by saying a brand could be a stigma or a positive thing, but according to him, in Nigeria’s case it’s a stigma. He explained that the country actually has a brand, only that is not the image that we desire.
Gbenga Sesan agreed, saying there is an obvious disconnect between what we have in reality and what we actually see on television. He called for the need for patriotism, and the culture of selflessness, he explained further by saying, “An average Indian is about India first, but an average Nigeria is not about the country first.”
In all, the panelists all agreed that the rebranding of Nigeria must start from the smallest unit which is the family and that Nigerians must look inwards, and insist on who they are or else they will be defined wrongly by others.
This edition of Rubbin’ Minds which was anchored by Shade Ladipo and Ferdinand Adimefe, had Gbenga Sesan, Cheta Nwanze, Abosede Alimi, Idiare Atimomo, and Gbemileke Oscar as discussants.