Black Friday is here again, and for the past few days, different e-commerce outlets have had the #BlackFriday trending on Twitter continuously. Black Friday is one of those many things that Nigerians took from the oyibos (who started it 84 years ago) and ran with, but it is yet to be seen whether it has caught on over here, for real. A cursory glance at Twitter would leave you thinking that Black Friday is really a thing. But is it really? Afterall, the trends were mostly made up of sponsored posts. Hardly any talkability. Hardly any participation from Folks on Twitter. Anyways, that’s by the way.

If we were to take a stab at this Black Friday phenomenon, our first question is how does it work in a recession? Will it work in a recession? Are Nigerians willing to empty Jumia’s and Konga’s stores because last chance to get things for cheap? Just wondering. Also, Black Friday abroad is notorious for crazy discounts. Can we say the same for our stores down here? Again, just wondering.

There are other thoughts, which Omojuwa and others helps us articulate. Do see below:

Are you really saving anything?

If something costs $2000 & you get it at $1500 say because of #BlackFriday , how much have you saved? Simple maths.

— JJ. Omojuwa (@Omojuwa) November 25, 2016

Trick. If something costs a certain amount and you pay less for it thinking you are saving money, you are actually being irrational.

— JJ. Omojuwa (@Omojuwa) November 25, 2016

You only save money by saving money. Paying $1500 for what costs $2000 is not you saving $500, it's you spending $1500 you can't spend again

— JJ. Omojuwa (@Omojuwa) November 25, 2016

What discount?

So Jumia will remove 2% off an item and call it Black Friday? *SMH*

Jumia, it is your heart that is black. Black with deceit.

— Funke 'Tega Phillips (@FunkePhillips) November 18, 2016

PUN

It’s #BlackFriday because #violenceagainstwomen is rife. On this #UNDay, let's work to stamp it out! #orangetheworld https://t.co/5A43RVXm40 pic.twitter.com/N9YtvWDk9v

— Yemi BabingtonAshaye (@yemibabington) November 25, 2016

SA gets in on the jollof wars

I walked for 5mins from the end of the line to the entrance of Checkers! Get a load of this queue I had to speed it up #blackfriday | @enca pic.twitter.com/BiV1TBLZEG

— Karen T Mwendera (@its_karenM) November 25, 2016

Here -> All of #SouthAfrica is queueing up to buy #nigerianjollof on #blackfriday. #blackfridayproblems #jollofwars https://t.co/b4Z7KG8Kep

— Eromo Egbejule (@EromoEgbejule) November 25, 2016

Might actually be a thing

I'm not sure of what to make of today's "Black Friday" craze at Shoprite. Hundreds of cars queuing to get in. Thousands of shoppers.

— Dr. Joe Abah (@DrJoeAbah) November 25, 2016

my mum carried herself randomly to PH Mall today & didn't understand the crowd she met. Heard Black Friday & got pissed?

— orwelliANDYstopia (@andyRoidO) November 25, 2016

Couldn’t be bothered

Less red wine. [Tough]
I used to closely monitor "Black Friday" is US. Now wetin consine me.
I sweat like a champ, AC is not that important.

— gidimeister (@gidimeister) November 21, 2016

You say what? Black gini?

????? our local market suppliers don't even know what black Friday means…

— Olashile Abayomi (@FireOFola) November 23, 2016

Parents, discount punishment too

RT @ik_osakioduwa: Son: Dad do I have to do all 10mins of the punishment
Me: No. Just 8mins. It's Black Friday #MyBlackFridaySpecial

— Ebuka Obi-Uchendu (@Ebuka) November 25, 2016

Way to go