The Thread: Black Friday in a recession

Black Friday is here again, and for the past few days, different e-commerce outlets have had the #BlackFriday trending on Twitter continuously. Black Friday is one of those many things that Nigerians took from the oyibos (who started it 84 years ago) and ran with, but it is yet to be seen whether it has caught on over here, for real. A cursory glance at Twitter would leave you thinking that Black Friday is really a thing. But is it really? Afterall, the trends were mostly made up of sponsored posts. Hardly any talkability. Hardly any participation from Folks on Twitter. Anyways, that’s by the way.

If we were to take a stab at this Black Friday phenomenon, our first question is how does it work in a recession? Will it work in a recession? Are Nigerians willing to empty Jumia’s and Konga’s stores because last chance to get things for cheap? Just wondering. Also, Black Friday abroad is notorious for crazy discounts. Can we say the same for our stores down here? Again, just wondering.

There are other thoughts, which Omojuwa and others helps us articulate. Do see below:

Are you really saving anything?

What discount?


SA gets in on the jollof wars

Might actually be a thing

Couldn’t be bothered

You say what? Black gini?

Parents, discount punishment too

Way to go

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