What:  Etisalat’s cutting edge Masterbrand Barcodes launch

Where: The Zinnia Hall, Eko Hotel,  Lagos.

When: 5 April 2012.

The evening hosted guests that included Tiwa Savage, Prime Time Entertainment Boss; Dayo Adeneye, Nigeria’s sweetheart and Judge on Nigerian Idol; Yinka Davies, Sasha, Lynxx, Olu Maintain, amongst others.

Anchoring the event was one of Nigeria’s leading designers, Ohimai Atafo.

There was also a unique fashion show by Mai Atafo and Emmy Collins London. Etisalat showed its strength as a brand that understands the youth market by presenting celebrity models who endorsed the Masterbrand campaign by strutting their stuff on the runway; Uti, Lynxxx, Muna, Alex, Ekubo, Eva, Damilola Adegbite, Bryan Okwara, Eva Adoriah and many more.

At the end of the spectacular evening, it was definitely proven that Etisalat isn’t just a network, it’s also an attitude.