by Isi Esene
Foremost internet platform ‘YNaija.com’ is fast becoming a household name. The brand, which is one of the most influential and popular in Nigeria, seeks to further establish its identity as “The Internet Newspaper for Young Nigerians” by launching an ad campaign to promote this identity.
“We’ve very excited to crystallise the character and focus of the brand with this attractive new campaign,” said Aziza Uko-Douglas, who is editor-at-large. “YNaija.com has succeeded in presenting to young Nigerians and the larger population a one-stop shop for news and opinion, entertainment and lifestyle – and that’s responsible for its sustained and phenomenal growth over the past year. We’re rearing to go for 2013!”
The aims of YNaija.com and its very essence are contained in the copy for the ads. The brand seeks to be a broadsheet with sections driving the varying interests of its readers, a focus beyond the local to the international, and going beyond a media platform to creating a vibrant, global community.
“We are focused on presenting ideas, issues and culture; committed to the Y! vision of provoking thought, inspiring action and stimulating growth,” Uko said. “And we take seriously our job of framing the issues and driving the conversation for young Nigerians, from the mundane to the sublime.
“We are as excited and authoritative getting the scoop on the corruption in the oil industry and the inside detail of the CPC-ACN-ANPP merger, as we are about the highlights of our pop culture and what Genevieve Nnaji is getting up to in Vegas!”
YNaija.com also serves as the expansive online park for the Y! brands, which include Y! TV (#Rubbin’ Minds), Y! Magazine, Y! Radio (#IAmNigeria), Y! events (#Hashtag, The Annual Black Ball), and Teen Y!
Check out the ads below:
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