Author: Ifedayo Adeleye

Ifedayo AdeleyeApril 14, 2022

#OMOCares: Some of the inspiring stories from OMO’s Everyone’s Mum campaign to celebrate Mother’s Day

#OMOCares: Some of the inspiring stories OMO’s Everyone’s Mum campaign to celebrate Mother’s Day For this year’s Mother’s Day celebration, ...

Ifedayo AdeleyeMarch 30, 2022

OMO rewards community mother figures with amazing personalized gifts for Mother’s Day celebration

For this year’s Mother’s Day celebration, OMO is recognising the mother figures who show love and care for every child ...

Ifedayo AdeleyeFebruary 13, 2022

More young people should join politics – Rinsola Abiola

Rinsola Abiola is a media entrepreneur and youth advocate who works at the intersection of politics and civil society to ...

Ifedayo AdeleyeNovember 15, 2021

The 5 major non-profits in Nigeria and why they matter

As more communities continue to experience more diseases, economic depression, unemployment, and other crises, governments, and organised civil societies have successfully developed a symbiotic relationship, which became more evident with the Covid-19 pandemic.

Ifedayo AdeleyeMay 19, 2021

RED | For Africa CEO, Adebola Williams to host inaugural Culture Intelligence from RED ‘Marketing Leaders Summit’ this Saturday

Culture Intelligence from RED, a leading think tank on media, marketing, and the culture, will hold its inaugural Marketing Leaders ...

Ifedayo AdeleyeMarch 11, 2021

Let’s revisit the ‘supremacy war’ in Nigeria’s carbonated drink market (1)

Traditionally, Coca-Cola and Seven-Up were market leaders already comfortable in their shared monopoly, but due to aggressive marketing and pricing, consumers were not really spoilt for choice. The competition had been mainly between these two leading brands, as La Casera already began to lose its market share in 2015 due to the financial fortunes of the producing company. There was also the unconfirmed rumour that the drink (La Casera) was allegedly dangerous to health because the brand had a content that could be used for cleansing of bolts and nuts by roadside auto-mechanics. There were hardly any brand campaigns to discredit these unpalatable stories.

Ifedayo AdeleyeMarch 8, 2021

There is a genius about condom marketing campaigns in Nigeria

As each day passes, Nigerians, particularly the youth, are getting more enlightened. Thanks to the internet, there's apparent availability of comprehensive information, including information about sex. There's a growing sensitisation that it's essential to stay protected and practice safe sex. This has, in turn, helped grow the contraceptive market in Nigeria.

Ifedayo AdeleyeMarch 8, 2021

We believe culture will drive the future of brands, so we built Nigeria’s only culture intelligence tool

Marketing is not simple anymore. Brands now have to allocate their budgets across a multitude of channels, from stores, catalogs, and traditional media to websites and apps. Consequently, it is much more effective to operate from an excellent position of knowledge, where brands can make precise hits and invest in storytelling that connects.

Ifedayo AdeleyeJanuary 28, 2021

Top 10 Influencers that capture the elite target market

With consistent demand for market expansion and the rise of social commerce, brands are increasingly leveraging on different key influencers, including micro- and nanoinfluencers, kidfluencers, and virtual influencers. Apart from the widely-recognised ‘social media influencers’, there are persons who actively attract a different market: elite, crème de la crème, exclusive – with a taste for the finest products.

Ifedayo AdeleyeSeptember 17, 2020

Rape Culture is insidious, pervasive and structural: Dissecting the Rape Culture Pyramid | YNaija Special Series

Rape culture in Nigeria is pervasive. It is evident in the way we speak, interact, react and think. It is ...

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