by ‘Ifreke Inyang
According to Liverpool’s principal owner, John W. Henry, the club might consider selling the naming rights to Anfield, to raise money. The American confirmed that he and his Fenway Sports Group, are looking for ways to generate funds, in order to boost the Merseyside club’s income. This include a possible renaming of their historic stadium.
“This club should be able to significantly increase its revenues but it won’t be easy,” he told the Tomkins Times. “But I don’t see it happening at the local level – the vast majority must come from our global agenda.
“A naming rights deal at Anfield could occur if the partner were right. We haven’t [yet] pursued it.”
Having been roundly criticised for overspending, Henry says the club is looking to be self-sufficient, so they will align to UEFA’s Financial Fair Play rules.
“The mandate of Financial Fair Play in Europe is for clubs to live within their means,” Henry said. “Recently I was told that half of the clubs in the top divisions within Europe are losing money and 20% are in straits of varying degrees.
“We believe the league itself may have to adopt its own rules given that clubs seem to be ignoring UEFA’s rules, which may be porous enough to enable clubs to say that the trend of huge losses is positive and therefore be exempt from any meaningful sanctions.”