Forget all of the “tech” talk. Jason Njoku is now firmly a media entrepreneur. Sure, many may find that difficult to accept, but this isn’t one of those media versus tech arguments that have trailed Facebook so much recently.
This is, instead, the result of a transition that’s been slow and steady, but that now sees revenue models for Iroko comfortably reliant on media property.
The last time the “tech” side of his business could comfortably be pointed to as the most important, (save for, maybe, from a Public Relations standpoint) was in 2015.
Think about it.
Earlier this year, the company announced Iroko World and Iroko Play, two linear TV channels, broadcast on StarTimes.
About two months ago, the company (run, by the way, by Mary Remmy Njoku, a woman with apparently just as much tenacity and ambition as her husband) launched another TV station, Rok TV, on the United Kingdom’s Sky TV.
And of course, just two weeks ago, Rok TV launched in Nigeria, on DSTV.
Did we also mention that Rok Studios, broadcasting aside, is quite the prolific production company? Since 2014 they’ve been responsible for the production (solely, and in partnership with others) of over 25 television shows and movies, a number even Africa Magic would struggle to match. (Although, if we’re talking total number of episodes and/or gross spend, Africa Magic likely still takes the lead.)
No one else is doing those numbers.
Oh, there’s also the two-hour daily programming block on Galaxy TV.
4 – count them, 1, 2, 3, 4 – TV stations. A burgeoning original content production business. The only other Nigerian broadcast entrepreneur with more media property is Tajudeen Adepetu, who we already know to be the grand master.
So yeah, Jason Njoku is a proper media businessman now. He is also not your mate.
We just said we should tell you.