The Media Blog: NaijaContent may or may not be on to something

You should look out for something called

Because some of you like to compare anything with something Americans have done, let’s explain it as Netflix. For Nigeria. With less complexity.

The pay-off is No 1 website for Nigerian video content – so it essentially helps you aggregate everything that exists anywhere on the vast wasteland that is the Nigerian Internet. We saw Christian movies there, so we know that these guys dig deep.

In terms of content, it’s a solid counter-product to what BN Video is doing. BN video is disciplined-ly sorting Nigerian video content, so to that extent it’s helping you decide what’s worth your time or not (we will be interrogating that soon), while this one basically brings everything together and asks you to pick for yourself.

The good thing about this site? Well, maybe more than one good thing.

No need to sign up or register.

No need to create an account.

No need to have money (download is absolutely free).

It’s exceedingly easy to navigate (even though those UI/UX college debaters on Radar will very well tear it apart).

You can add your own content.

The last one is a problem sha. Because IrokoX just incentivized Nigerians with cold hard cash for creating content. So why go put it up for free?

And wait, maybe we are a bit ignorant sef. Maybe this is YouTube for Nigerian content? Or Instagram for Nigerian content? Or… Or…

We’ll soon figure out. Or not.

PS: See anything worth talking about on the ins and outs of the media business in Nigeria on TV, radio, print and online (could be news, tweets, photos, op-eds etc) send us a mail on [email protected] titled TMB. Let’s share the insight together!

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