The Media Blog: Please, who knows why Google is spending money on TV ads in Nigeria?

At first, we actually disbelieved what our eyes saw.

That usually happens when we see social networks – the very epicenter of online – advertising on traditional media, even though that clearly happens a lot (Snapchat to Google) on the streets of random American cities, especially with outdoor.

We first saw Google’s outdoor digital advertising two weeks ago – showing an advert basically begging Nigerians to search for random things. I didn’t know anyone needed any prod to do the one thing everyone basically does reflexively – ‘Google’ as a synonym for search.

Then we saw it again yesterday, a big ad buy in – of all places – ZeeWorld (the home of pie favourite South-American telenovas these days, incidentally). Full 60-seconds advert o.

We went to – erm – Google stuff a bit and find out what’s happening in the Nigerian market that’s causing this spend (if a brand that’s not launching a new product suddenly starts ad-spending to shore up its central position, yes, something has gone wrong somewhere).

So, let’s be ignorant a bit and ask: did the recession affect (free) Google search too?

You tech people, who read this blog (we know you, we see you, we’re flattered) – any trend lines we are missing?

Do email us on [email protected] so we can share with all the good people reading us.

Comments (0)

  1. they want to tap into our poverty 🙁

  2. : I am as curious as you are.

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