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by Uche Briggs In 2009, Red Bull sold 3.9 billion cans in 160 countries without the use of a mass marketing approach. The reason: Strategic target marketing. To understand how to utilise precision in the marketing process, it is important to understand what is referred to as the marketing concept. The term marketing concept which... Read More
by Kolapo Olapoju Apparently, every Nigerian wants his piece of the national cake, which is evidently in abundance. In the past couple of months, several entertainers have declared their intention to venture into politics, with some even taking it a step further by commencing campaign, case in point, Alapomeji artiste, 9ice. Former Remedies singer, Tony... Read More
by Kolapo Olapoju Catherine Ndlovu, a 40-year-old woman from Bulawayo, the second largest city in Zimbabwe, paid thousands of dollars to visit Nigeria to seek divine intervention for ailing daughter, but her mission was futile, as she died in the 12 September collapse of the hotel building in T.B. Joshua’s Synagogue Chrch of all Nations.... Read More
by Alwad Hassan Last week, a bombshell was released, when the PDP endorsed President GEJ as the sole PDP, for the 2015 Presidential election. It didn’t come as a surprise to some, who have been reading and analyzing the body language of the PDP. But it did surprise some though, given the abysmal performance of... Read More
by Damilola Jagun Entries have now opened for the second stream of #SurulereStartups – where 10 young people running businesses 1 – 3 years old will be selected for an 8-week televised boot camp. 3 winning businesses will win access to over $150,000 in cash, media inventory and business incubation. “#SurulereStartups is the first stream... Read More
by Kolapo Olapoju Almost two weeks after a hotel building collapsed in the premises of the Synagogue Church of all nations, and claimed the lives of several people, 84 of which were South Africans, Prophet T.B. Joshua, founder of the church has sent a condolence message to the South African government. The hotel building came... Read More
by Kolapo Olapoju It is no longer news that the World Health organisation has commended Nigeria for halting the spread of the Ebola virus disease, as no case of the virus has been recorded in the country for over a week. While many affected nations and other parts of the world have wondered how Nigeria,... Read More
by Laila Ibrahim A chieftain of the All Progressives Congress (APC), Osita Okechukwu, has revealed that the elites in Nigerian politics are opposed to Rtd.Maj-General Muhammadu Buhari, flying the party’s flag at the 2015 presidential elections. While launching a group, “Friends of Buhari”, in Abuja, Okechukwu said that these elites don’t want Buhari as president... Read More
by Oluwatosin Fatoyinbo As 2015 inches nearer, the tension in the air is so thick one can almost slice through it and this is only the beginning. Permutations and combinations are rife as friends and foes reassess their stand and make new alliances. Lagos, commercial nerve centre of the nation has always been a touchy... Read More
by Laila Ibrahim The Senate has said that it will not plead for the lives of the 12 soldiers who violated rules of the army. 12 soldiers were on the 16th of September sentenced to death for mutiny, after firing gunshots at their General Officer Commanding (GOC), Abubakar Mohammed, in Maiduguri on May 14. The... Read More
by Olorunwa Lawal Former Coach of the Super Eagles, Austin Eguavoen, has expressed optimism over his side surviving relegation in the Nigerian Premier League this season. Gombe United started the season on a poor note after Belgian Manager, Maurice Coorman, fell ill and couldn’t join the team again. Eguavoen took over as the manager mid-season... Read More
by Richard Chilee When you look at leadership in today’s world, you will find an increasing sense of disconnection between the leaders and the led. In many organizations, people often get frustrated when they aren’t commended or when they don’t see a sense of community spirit in their work place. And many organizations, in their... Read More
by Mayowa Aboah Although Nigeria may have succeeded in halting the threat of the Ebola Virus Disease (EVD), the spread of the disease in other places is still on the rise. The U.S. Centre for Disease Control and Prevention (CDC) has predicted that Liberia and Sierra Leone could have 1.4 million Ebola cases by January... Read More
by Godwin Akanfe As the 2015 general election approaches, Benue State governor, Gabriel Suswam, has said that Senator David Mark remains the choice candidate for the Benue South Senatorial district. Speaking on Tuesday, at the public presentation of a book: “Suswam, Politics and governance in Benue State”, in Abuja, the governor said the Benue South Senatorial... Read More
by Chris Onyeoso Ahead of the 2015 Presidential elections, Imo State Governor, Rochas Okorocha, has called on President Goodluck Jonathan to start writing down his handover notes, as the All Progressives Congress is putting finishing touches to take over Aso Rock in 2015. While speaking in Owerri, the governor said; “Come 2015, APC will be... Read More
by Iyobosa Omorogie Governor of Edo state, Adams Oshiomhole, has presented the state’s 2015 budget to the state House of Assembly for approval. According to the state governor, the budget, tagged “Budget of Developmental Consolidation,” which stands at an estimate of N156.551 billion, is aimed at taking the state to the next level. The 2015 budget... Read More
by Amma Ogan Pastor TB Joshua has declared all those who were crushed to death when the additional floors he was adding to his ‘Synagogue Church of all Nations’ gave way, martyrs. The word martyr as defined, means a person who is prepared to die rather than renounce a religion or cause. Historically martyrs have... Read More
by Kolapo Olapoju Earlier today, it was reported by the British Broadcasting Corporation, BBC, that some of the Chibok girls kidnapped in April by Boko Haram militants, had been released. A top military source had claimed that two Toyota Hiace buses loaded with the girls were driven into the Maimalari Barracks, the headquarters of the 7th... Read More
by Azubuike Azikiwe The Enugu State Government has declared Thursday, September 25 a work-free-day for President Goodluck Jonathan’s re-election rally. A statement by Mr Chuks Ugwoke, the state’s Commissioner for Information, directed markets, banks and schools in the state to remain shut while the rally lasted. Ugwoke said the closure was to enable the people... Read More
by Damilola Jagun According to the United States’ Department of Finance, New York City is being owed over $16 million in unpaid parking tickets issued to foreign diplomatic vehicles. Over 180 countries are in the list, which is topped by Egypt with nearly $2 million in outstanding debt as of this summer. The Wall Street... Read More
by Kolapo Olapoju Several Nigerian stars have been nominated for the ‘Best African Act category’ for the 2014 MOBO Awards. Davido, Dr Sid, Tiwa Savage, Wizkid, Yemi Alade, were the Nigerians nominated in the category which also includes Afrikan Boy, DJ Clock, Fuse ODG, Mafikozolo, and Mista Silva. At the 2013 edition of the awards,... Read More
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