Only 33% of Nigerians ‘pay close attention’ to billboard ads, study finds

According to a new study conducted by Culture Intelligence from RED, it was discovered that most Nigerians (81.8%) believe that billboards are an effective means of advertisements, with many stating that powerful graphics, clever creatives, and readability are the keys to creating a memorable billboard advert. However, more Nigerians stated that they would not be... Read More