Opinion: How best to kill your brand

by Nnadozie Egeonu Customer will always want to know what is in for him; what extra benefits can he derive from patronizing you; why should he go for you instead of others? Consulting for small and medium sized businesses is such an awesome experience, quite touching too when you find a lot of young and... Read More

analysis, atm, Branding, Business, customer, market, marketing

August 31, 2012

Opinion: Allow me to reintroduce myself – Personal branding tips

by Early Jackson On any given day, we expose our personal brand to people we may never have an actual conversation with. Whether you are a business owner, in a management position or a stay-home mother, you have a brand. Often we leave the task of ‘brand management’ to the large companies or professional athletes,... Read More

Branding, Early Jackson, mission statement

July 27, 2012

Akintunde Oyebode: Rebranding Nigeria (YNaija Frontpage)

These days, the current minister of Information is more concerned with a clampdown on social media, and the barrage of negative publicity the president receives from an ignorant minority, if the spin doctors are to be believed. It is funny how quickly the slogan “Good people, Great Nation” has gone out of vogue. The... Read More

Akintunde Oyebode`, Branding, governement, nigeria

March 11, 2012

Nnadozie Egeonu: Branding 101 for SMEs

Your business brand is a powerful asset for your breakthrough… So many people have different definitions of branding; many refer to it as packaging while to some it is the corporate appearance. Branding is the image building of an entity, product or service including the creative fashion of projecting an appealing identity or product to... Read More

Branding, Nnadozie Egeonu, SMEs

Opinion: How best to kill your brand

Opinion: Allow me to reintroduce myself – Personal branding tips

Akintunde Oyebode: Rebranding Nigeria (YNaija Frontpage)

Nnadozie Egeonu: Branding 101 for SMEs

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