Why Rocket Internet has been (very) good for Nigeria (YNaija Long Read)

by Seun Adegoke Oyeniyi Burning heavy cash on marketing and engagement to tear down market reluctance to e-commerce in emerging markets is the signature strategy which Rocket’s success is attributed to.  It seems like ages now, but it has only been two years since Rocket Internet GmbH touched down in Nigeria’s e-commerce space with the launch... Read More