Tag: edward israel-ayide

Opinion: The selfishness of Buhari’s Men and the need to vote Atiku and Obi

On Saturday, a recorded conversation featuring the Director General of the President Buhari campaign organization and the Honourable Minister of Transportation, Rotimi Amaechi was released. In the recording, Amaechi was…

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Edward Israel-Ayide: Putting it mildly, Buhari’s America trip was a waste

by Edward Israel-Ayide Summarily, nothing new is being brought to the table, the United States has gotten what it wanted; give Obama’s administration an opportunity to score a massive PR…

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.@Wildeyeq: 5 ways to kill your brand easily (Y! Business)

by Edward Israel-Ayide This one you will agree with easily: TECHNO can copy all that SAMSUNG has done all it wants, but it will never be SAMSUNG. Android phones have…

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Uche Briggs: Is Jimi Agbaje really the man for Lagos? (A rejoinder)

Ambode may be intelligent and an established civil servant but he is uninspiring and doesn’t come across as a man who will stand up to the excesses of the Asiwaju…

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Edward Israel-Ayide: Why Jimi Agbaje should be the next governor of Lagos

by Edward Israel-Ayide There is no way one can say that both Agbaje and Ambode do not have their strong sides and great arguments in their favour, but the prospect…

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Edward Israel-Ayide: These are 5 ways to kill your brands easily (Y! Business)

by Edward Israel-Ayide Lengthy articles have been written about how to create a brand, improve your brand and how to ensure that your brand stays relevant in the marketplace. All…

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Edward Israel-Ayide: Rebranding- A coat of paint or soul searching? (Y! Business)

by Edward Israel-Ayide “Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's…

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