On Saturday, a recorded conversation featuring the Director General of the President Buhari campaign organization and the Honourable Minister of Transportation, Rotimi Amaechi was released. In the recording, Amaechi was…
by Edward Israel-Ayide Summarily, nothing new is being brought to the table, the United States has gotten what it wanted; give Obama’s administration an opportunity to score a massive PR…
by Edward Israel-Ayide This one you will agree with easily: TECHNO can copy all that SAMSUNG has done all it wants, but it will never be SAMSUNG. Android phones have…
Ambode may be intelligent and an established civil servant but he is uninspiring and doesn’t come across as a man who will stand up to the excesses of the Asiwaju…
by Edward Israel-Ayide There is no way one can say that both Agbaje and Ambode do not have their strong sides and great arguments in their favour, but the prospect…
by Edward Israel-Ayide Lengthy articles have been written about how to create a brand, improve your brand and how to ensure that your brand stays relevant in the marketplace. All…
by Edward Israel-Ayide “Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's…