Tag: kasuwa

Sola July 26, 2014

How Tunde and Raphael got here: A profile of Jumia’s million dollar ex-CEOs (YNaija Long Read)

by Eromo Egbejule Tunde Kehinde and Raphael Kofi Afaedor Two years ago when Tunde Kehinde and Raphael Kofi Afaedor, both graduates of the famed Harvard Business School first began working…

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May 31, 2014

Why Rocket Internet has been (very) good for Nigeria (YNaija Long Read)

by Seun Adegoke Oyeniyi Burning heavy cash on marketing and engagement to tear down market reluctance to e-commerce in emerging markets is the signature strategy which Rocket’s success is attributed to. …

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July 24, 2013

$1 billion! 90,000 sq.ft! Tens of thousands of dollars! YNaija Investigates Jumia vs Konga (Conclusion)

by Adegoke Oyeniyi, for YNaija On the first anniversaries of Nigeria's leading (and feverishly competing) e-commerce companies, we go beyond the deluge of Google and Facebook adverts, and look at…

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July 24, 2013

Jumia vs Konga – Who is winning the war? YNaija Investigates the numbers, the hype, and the CEOs

by Adegoke Oyeniyi, for YNaija On the first anniversaries of Nigeria's leading (and feverishly competing) e-commerce companies, we go beyond the deluge of Google and Facebook adverts, and look at…

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