Bola Awoniyi: What brands can learn from Nintendo’s digital transformation and Pokemon GO

by Bola Awoniyi Did you know that the media franchise we all call Pokemon is 21-years-old? Well the nineties favourite has just reinvigorated itself with the launch of Pokemon GO. If you haven’t already seen, Pokemon GO is the new joint venture between The Pokemon Company, Nintendo and Niantic, Inc. that has reprised the original... Read More