Nielsen is the gold standard when it comes to TV viewership ratings across the world – and finally, it announced yesterday: it is taking the big step of adding online TV views to its ratings. “Nielsen said it has begun counting viewership on new streaming TV services offered by Hulu and YouTube toward the official... Read More

Hulu, Nielsen, online tv, TV Ratings, youtube

May 30, 2017

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The Media Blog: Funke Akindele is trying something new with online TV – and it’s very hard

Everything she has done so far has turned to gold – Jenifa’s Diary 1, Jenifa’s Diary 2 and Jenifa’s Diary, the blockbuster television series. So there’s no one with the credibility to tell Funke Akindele she can’t do hard things. And hard thing is exactly what she is trying to do with her new project... Read More

The Media Blog

Funke Akindele, Iroko TV, nigeria, online tv, SceneOne.TV, The Media Blog

February 16, 2017

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The Media Blog: Our Best Friend’s Wedding has us asking questions

What does it mean when people are watching a show but don’t appear to be talking about it? That’s what Our Best Friend’s Wedding has us asking. The show is racking up the views considerably, with the first, second and third episodes getting roughly 150,000, 120,000 and 70,000 views till date. Pretty huge numbers, given... Read More

The Media Blog

Media Blog, online tv, Our Best Friend's Wedding, RED TV, Skinny Girl in Transit

February 1, 2017

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The Media Blog: Red TV continues its upward swing

Last week RED TV debuted their first scripted narrative, Our Best Friend’s Wedding. The show, produced in conjunction with The Naked Convos, appears to be on its way to being a hit. The first episode has already racked up over 136,000 views. And that’s in just under a week. Sure, the show had a concerted marketing... Read More

The Media Blog

online tv, Our Best Friend's Wedding, RED TV

January 27, 2017

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The Media Blog: Gidi Up is back

Or almost back, at least. Less than a full day after another Nigerian online TV platform launched its first webseries, Ndani TV announces the return of their own original series. It’s been almost 3 years since the last season (which kicked off in June 2014) but it looks like it’s been more than worth the... Read More

The Media Blog

'Gidi Up', Ndani TV, online tv, Webseries

December 14, 2016

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The Media Blog: Ndani Lifestyle is a curious development

In an age where many media platforms are making the move from text to video, it’s surprising (to put it one way) to see one pivot from video back to a more traditional text-based platform. Such is the case with Ndani TV, which has quietly launched its Ndani Lifestyle blog. The website, as the name suggests,... Read More

The Media Blog

ndani lifetsyle, online tv, sticky, The Media Blog

December 1, 2016

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The Media Blog: UBA really, really wants to make RED Tv work

Just a few weeks after the announcement of their new webseries, RED TV is out with another trailer. This time, for a reality show. It’s called “The Adventures of TASA,” and it enjoins you to “DISCOVER and EXPLORE the world of four daring, young, beautiful, savvy and intelligent ladies who have been friends since college –... Read More

The Media Blog

online tv, RED TV, sticky, Taje Prest, UBA

November 7, 2016

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The Media Blog: The Naked Convos is getting in the TV business

Remember when we mentioned our friends over at The Naked Convos making big moves? Well they’ve just announced that an adaptation of one of their story series will be released soon. In the mean time, they’ve dropped a trailer which you can see below. It’s made in conjunction with RED TV (UBA’s horse in the Nigerian bank... Read More

The Media Blog

Gbemi Olateru Olagbegi, Kunle Remi, online tv, Oreka Godis, RED TV, The Media Blog, The Naked Convos, TV, UBA, Webseries

November 5, 2016

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The Media Blog: Accelerate TV is hustling

They may not be getting Ndani traction just yet, but that isn’t about to stop Accelerate TV from trying. Just see: That’s 16 new videos in one week. Which is fast becoming par for the course for the guys over there. In the past month alone, they have released what amounts to an average of... Read More

The Media Blog

Accelerate TV, Access Bank, gtbank, Ndani TV, online tv, TV

August 22, 2016

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The Media Blog: PopCentral TV is up to something important… but it hasn’t figured it out yet

You hear PopCentral and where does your mind go? They call it a destination for streaming eclectic and premium entertainment. The website looks just as pop it can get. Nicely executed. For brand identity, it’s a 10/10. The whole point of Pop Central TV is a one-stop spot for all the local web series around.... Read More

Featured, The Media Blog

nigezie, online tv, po central tv, pop central tv, popcentral, The Media Blog, Yinka Obebe

The Media Blog: Online TV has finally joined the big leagues, thanks to Nielsen

The Media Blog: Funke Akindele is trying something new with online TV – and it’s very hard

The Media Blog: Our Best Friend’s Wedding has us asking questions

The Media Blog: Red TV continues its upward swing

The Media Blog: Gidi Up is back

The Media Blog: Ndani Lifestyle is a curious development

The Media Blog: UBA really, really wants to make RED Tv work

The Media Blog: The Naked Convos is getting in the TV business

The Media Blog: Accelerate TV is hustling

The Media Blog: PopCentral TV is up to something important… but it hasn’t figured it out yet

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