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Editor April 24, 2019

Winning! LSF|PR wins 4 Sabre awards, named finalist in the platinum category (Africa) and Diamond category (EMEA)

One of Nigeria’s leading PR agencies, LSF|PR has been announced as the winner of four SABRE Awards, the world's largest PR awards programme, recognising superior achievement in branding and reputation…

Editor May 31, 2017

Ambode’s media and PR team is a disaster

by Samuel Okike Lagos governor Akinwunmi Ambode is quite skilled at keeping his mouth shut whenever there’s a controversy surrounding him.But to be fair, I think it will be more…

Isime Esene January 13, 2017

YNaija Exclusive: Say what you want but Mr. Eazi insists Ghana has an influence on Nigerian music

by Mazi Emeka Mr. Eazi has a scar, blackened and faded by time and age; it runs for about an inch or so from his left eye. They tell a…

Tolu November 8, 2016

Indomie wins overall brand award of the year 2016

The Advertisers Association of Nigeria (ADVAN) which is the umbrella body for all advertisers in Nigeria on Saturday 29th of October 2016, at the MUSON center Lagos held a well…

Tolu November 1, 2016

Red Media Africa adds Uber account to its impressive PR portfolio

Red Media Africa has been announced as Uber Nigeria's official PR agency. This new addition to Red Media Africa’s PR portfolio follows a streak of impressive wins over the last…

Mazi Emeka July 2, 2016

‘I felt fear, but I did it anyway’ | Leading Ladies Africa speaks to Nkem Onwudiwe, Her.Network Founder

Bold, ambitious and vivacious; Nkem Onwudiwe is one woman who leaves a lasting impression on everyone she meets. Motivated by the desire to do something more than her usual 9-5…

Op-Ed Editor May 23, 2016

#RedefiningPR with Chude Jideonwo: Does Don Jazzy need PR?

The answer is yes. Don Jazzy needs Public Relations. But does Don Jazzy need a PR agency or consultant? Watch as PR practitioners cringe at this heresy: But the answer…

Op-Ed Editor May 9, 2016

#Redefining PR with Chude Jideonwo: When the product is all wrong, PR can do… almost nothing

I had to stage an intervention for my client. This was a client I was deeply passionate about – sharing their story of success and brilliance in speeches and presentations…

Chude Jideonwo March 14, 2016

Redefining PR with Chude Jideonwo: Let’s have a conversation about ‘Empowerment PR’

Last year, a bank invited me as Keynote Speaker at a get-ready-for-work conference. I accepted because speaking to young people looking for opportunities is the most fun part of my…

Chude Jideonwo February 22, 2016

Chude Jideonwo: The trouble with reality-TV-show kind of PR

I had a spirited conversation two days ago with a journalist friend. His complaint happened to be something I have been passionate about for a while now: journalists are tired…

Kolapo Olapoju March 27, 2015

Commentary: Pres. Jonathan’s PR failure may cost him dearly

by Adedayo Ademuwagun Muhammadu Buhari lost the presidential election three times and bowed to Jonathan in the last one. But today the president is struggling to catch up with Buhari…

Op-Ed Editor December 9, 2014

@tonyusidamen: How I landed my first PR gig – A guide for beginners

by Tony Usidamen Step up to the plate. Whether you’re a student working on a voluntary/part-time basis, or a fully employed young practitioner, you’ve got to demonstrate a genuine interest…

Isime Esene October 12, 2014

#TheYNaijaInterview: Why I veered into online publishing – PR expert, @ToniKan11

by Wilfreed Okiche Toni Kan is perhaps best known for his creative writing career which kicked off effectively in the iconic Hints magazine and spawned a top selling short story…

July 22, 2014

Ekene Ngwu: The politics of Levick’s campaign for Nigeria (Y! Politico)

by Ekene Ngwu Currently, it seems Levick were also contracted to take the heat for the government, but they have succeeded in diverting and dissipating attention and blame. The political…

June 21, 2014

Opinion: Lekki Wives – A tale of brand re-invention

by Kehinde Ajose All these character analysis comes together to form an irresistible delicacy for the audience. According to the producer, Lekki Wives season one DVD has sold more…

January 3, 2014

Oluwatosin Fatoyinbo: Do the math – Is N300 million for Ministry of Information PR really a big deal?

by Oluwatosin Fatoyinbo However, a little investigation will go a long way in determining the veracity of the estimated sum. We can only ask that the Government be held accountable…

September 21, 2012

Opinion: Bad publicity is just plain bad publicity

by Lucinda Boddy I don't agree with the notion that appearing in the media - no matter the context - is better than not being spoken about at all. And…

September 13, 2012

Opinion: An open apology to the young PR professional

by Lisa Astor An agency executive vows to stop reminding her younger colleagues how hard she worked “back in the day" and how easier they have it. My—ahem—older colleagues and…

Oluwapelumi December 3, 2011

Ovacom Media set to host its Nigerian launch party

by Wilfred Okiche On Thursday, 8 December, 2011, all roads will lead to upscale events centre, The Place, located at 45 Isaac John Street, G.R.A Ikeja Lagos. A-list celebrities, stakeholders, …

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