PR

Winning! LSF|PR wins 4 Sabre awards, named finalist in the platinum category (Africa) and Diamond category (EMEA)

One of Nigeria’s leading PR agencies, LSF|PR has been announced as the winner of four SABRE Awards, the world’s largest PR awards programme, recognising superior achievement in branding and reputation in North America, Europe, the Middle East and Africa. LSF|PR led in the African Category for its innovative and outstanding work for the Darling ‘Find... Read More

Story of the day

Bidemi Zakariyau, LSF|PR, PR, Sabre

Ambode’s media and PR team is a disaster

by Samuel Okike Lagos governor Akinwunmi Ambode is quite skilled at keeping his mouth shut whenever there’s a controversy surrounding him.But to be fair, I think it will be more just to accord the blame to his media and public relations teams. Those guys are a colossal disaster. But to be fair, I think the... Read More

Thinking Through

Akinwunmi Ambode, disaster, media team, PR

January 13, 2017

YNaija Exclusive: Say what you want but Mr. Eazi insists Ghana has an influence on Nigerian music

by Mazi Emeka Mr. Eazi has a scar, blackened and faded by time and age; it runs for about an inch or so from his left eye. They tell a story, his eyes, in the way he pulls down the corner of his eye while making an argument, his brows moving as though they had... Read More

Cover Stories, Thinking Through

ability, Ghana, Highlife, Instagram Ghana, ireland, Lacasera, London, Mr Eazi, Music, nigeria, Oluwaponeski, PR, Shawarma, twitter., wizkid

November 8, 2016

Indomie wins overall brand award of the year 2016

The Advertisers Association of Nigeria (ADVAN) which is the umbrella body for all advertisers in Nigeria on Saturday 29th of October 2016, at the MUSON center Lagos held a well attended award night tagged “ADVAN AWARDS FOR MARKETING EXCELLENCE 2016” It is the biggest brand award event in Nigeria. The award ceremony was set to... Read More

Sponsored, The News Blog

ADVAN, awards, brand of the year, Indomie, marketing, Marketing Excellence, PR

November 1, 2016

Red Media Africa adds Uber account to its impressive PR portfolio

Red Media Africa has been announced as Uber Nigeria’s official PR agency. This new addition to Red Media Africa’s PR portfolio follows a streak of impressive wins over the last one year that has seen the agency win and manage several accounts including Facebook, Nigerian Breweries and Union Bank. Earlier in the year, Red Media... Read More

Communications, marketing, Media, nigeria, PR, RED, Red Media Africa, Uber, youth

‘I felt fear, but I did it anyway’ | Leading Ladies Africa speaks to Nkem Onwudiwe, Her.Network Founder

Bold, ambitious and vivacious; Nkem Onwudiwe is one woman who leaves a lasting impression on everyone she meets. Motivated by the desire to do something more than her usual 9-5 job; Nkem launched out into being a PR & Communications Entrepreneur. Years later, after that leap of faith paid off, Nkem started HerNetwork – a... Read More

Business, communication, entrepreneur, Mo Abudu, mther, Nkem Onwudiwe, PR

#RedefiningPR with Chude Jideonwo: Does Don Jazzy need PR?

The answer is yes. Don Jazzy needs Public Relations. But does Don Jazzy need a PR agency or consultant? Watch as PR practitioners cringe at this heresy: But the answer is no. You see, every single human being or organisation on earth needs and deploys public relations – whether they know it or not, whether... Read More

Chude Jidenowo, Don Jazzy, PR, public relations, Redefining PR

#Redefining PR with Chude Jideonwo: When the product is all wrong, PR can do… almost nothing

I had to stage an intervention for my client. This was a client I was deeply passionate about – sharing their story of success and brilliance in speeches and presentations across the world. The kind of client you are proud to have on your portfolio, even if the mathematics doesn’t come together. He is hugely... Read More

Chude Jideonwo, PR, product, public relations, Redefining PR

Redefining PR with Chude Jideonwo: Let’s have a conversation about ‘Empowerment PR’

Last year, a bank invited me as Keynote Speaker at a get-ready-for-work conference. I accepted because speaking to young people looking for opportunities is the most fun part of my work. Still I doubted that young people (already a bit fatigued by generalized conferences) would attend. I arrived that morning at 8am, two hours before... Read More

Chude Jidenowo, conversation, empowerment, PR

February 22, 2016

Chude Jideonwo: The trouble with reality-TV-show kind of PR

I had a spirited conversation two days ago with a journalist friend. His complaint happened to be something I have been passionate about for a while now: journalists are tired of reporting on ineffectual activities for agencies and clients who appear to have nothing new to say. Indeed, colour me disdainful of “ineffectual activities”, the... Read More

Chude Jideonwo, PR, Reality TV

Commentary: Pres. Jonathan’s PR failure may cost him dearly

by Adedayo Ademuwagun Muhammadu Buhari lost the presidential election three times and bowed to Jonathan in the last one. But today the president is struggling to catch up with Buhari in the same states where he dusted the old general just four years ago. So why didn’t he fire his PR people? The president has... Read More

airports, Ebola, elections2015, Goodluck Jonathan, Politics, PR, public relations, youwin

December 9, 2014

@tonyusidamen: How I landed my first PR gig – A guide for beginners

by Tony Usidamen Step up to the plate. Whether you’re a student working on a voluntary/part-time basis, or a fully employed young practitioner, you’ve got to demonstrate a genuine interest in the business, freely offering to help a team or participate in an internal project. Interested in a career in public relations (PR)? Whether you’re... Read More

Gig, Job, opinion, PR, practice, Tony Usidamen, week, ynaija

October 12, 2014

#TheYNaijaInterview: Why I veered into online publishing – PR expert, @ToniKan11

by Wilfreed Okiche Toni Kan is perhaps best known for his creative writing career which kicked off effectively in the iconic Hints magazine and spawned a top selling short story collection, Nights of the Creaking Bed among other titles. But not many know about Toni Kan the business man. His Radi8 outfit which he runs... Read More

online publishing, Peju Akande, PR, Sabinews, Toni Kan

Ekene Ngwu: The politics of Levick’s campaign for Nigeria (Y! Politico)

by Ekene Ngwu Currently, it seems Levick were also contracted to take the heat for the government, but they have succeeded in diverting and dissipating attention and blame. The political narrative in Nigeria adjusted since reports emerged in June that international public relations firm, Levick, was hired for the Federal Government of Nigeria. Established in... Read More

Bow group, campaign, ekene ngwu, levick, nigeria, Politics, PR, Y! Politico, ynaija

Opinion: Lekki Wives – A tale of brand re-invention

by Kehinde Ajose All these character analysis comes together to form an irresistible delicacy for the audience. According to the producer, Lekki Wives season one DVD has sold more than she ever anticipated and is one of the best selling DVDs in the Nigerian market. So you have not seen Lekki Wives Season 1... Read More

Blessing Effiom-Egbe, Jocelyn Dumas, Kehinde Ajose, Lekki wives, nigeria, PR, Splendid Kenny

January 3, 2014

Oluwatosin Fatoyinbo: Do the math – Is N300 million for Ministry of Information PR really a big deal?

by Oluwatosin Fatoyinbo However, a little investigation will go a long way in determining the veracity of the estimated sum. We can only ask that the Government be held accountable for every dime spent. That, not sensationalism, is what we expect from the media. Image is an important part of life. We all know this.... Read More

300 million, advert, BBC, budget, cnn, image, newspapers, nigeria, Oluwatosin Fatoyinbo, opinion, PR, punch, ynaija

September 21, 2012

Opinion: Bad publicity is just plain bad publicity

by Lucinda Boddy I don’t agree with the notion that appearing in the media – no matter the context – is better than not being spoken about at all. And while it may not be possible to control what is said about your brand in the media, a prompt and honest response goes a long... Read More

crisis management, Lucinda Boddy, Media, PR, public relations, publicity

September 13, 2012

Opinion: An open apology to the young PR professional

by Lisa Astor An agency executive vows to stop reminding her younger colleagues how hard she worked “back in the day” and how easier they have it. My—ahem—older colleagues and I will often swap war stories about how PR was “done in our day” and how easy the younger practitioners have it. We’ll lament on... Read More

client, communication, Lisa Astor, marketing, Media, PR, product launch, reporters

December 3, 2011

Ovacom Media set to host its Nigerian launch party

by Wilfred Okiche On Thursday, 8 December, 2011, all roads will lead to upscale events centre, The Place, located at 45 Isaac John Street, G.R.A Ikeja Lagos. A-list celebrities, stakeholders, friends and well wishers will gather for the official launch of Ovacom Media LLC, an American based public relations consulting firm. Some of the guests expected ... Read More

jimmy jatt, launch, Media, ovacom, PR

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