Featuring on CBS News’ 60 Minutes program, Brad Parscale, Trump’s digital director narrated how his $1500 project for President Trump’s campaign website blossomed into a whooping $94 million reward.
• Parscale’s jackpot
Parscale journey with Trump Towers began in 2011 when he received an email from The Trump Organisation asking him to pitch for a web design project for one of Donald Trump’s real estate projects, coupled with subsequent assignments and then the big gig, “a 2015 email requesting him to build a website for the Trump campaign in 48hrs”.
Referring to the 2015 email, Parscale said, “So I wrote back and said, ‘Yeah, I’ll do it for $1,500’. And by the end (of the election campaign) it was $94 million.”
The campaign website project pushed Parscale to become Trump’s digital director, and the social media advertising strategist. The $94 million includes the money spent on advertising during Trump’s campaign.
The interview also revealed that staff from popular social media platforms spent time working at Trump’s campaign offices, collaborating with Parscale on reaching potential voters.
“I asked each one of them by email, (I said:) ‘I want to know every single secret button, click, technology you have, I want to know everything you would tell Hillary’s campaign plus some and I want your people here to teach me how to use it,'” he told CBS.
“I would ask them to be Republicans and I would talk to them. I wanted people who supported Donald Trump from their companies.”
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