“Yes, the Hallelujah Challenge was a marketing strategy” – Nathaniel Bassey

Following the release of the track, “Olowogbogboro”, gospel singer, Nathaniel Bassey, in his vote of thanks, affirms that the #HallelujahChallenge was a means to an end.

The live Instagram program that spanned 30 days saw the viewership of thousands of IG users residing within and outside Nigeria and was greatly praised, as it was the first of it’s kind.

The Hallelujah Challenge reached an audience that also caught the attention of foreign media.

However, arguments on social media border on the fact that the gospel singer only organised the one-hour everyday program in order to create awareness for his track.

While some social media users downplayed such arguments, Bassey affirmed in his vote of thanks that “YES, it was a marketing strategy”. He added that it was a strategy to broadcast Jesus to the world.

He also thanked “bloggers and critic” for talking about the challenge as it helped increase the reach, adding that they would be born again in the next edition of the Hallelujah Challenge.

He also mentioned that there are plans to continue the movement across different continents.

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