by Charles Isidi
A pepper spiced tale of how Nigerian brands leveraged the #KeepTheChangeBae Trend!
As one of the most eventful social media platforms among Nigerians, there is always enough drama on Twitter to make your jaws drop, ridiculousness to make you wonder if it’s the same Nigeria you are in and of course the nasty clap-backs that make you fall off your seat laughing.
From expressing random thoughts, hoping everyone endorses them with RTs and likes, TwitterNG could so instantly turn the tables around and in a second, your so called ‘Harmless’ tweet becomes lamb to the slaughter and 10 million Nigerians must have their bite.
This was the case when young Pablo Ayodeji put Ibadan in the spotlight as he shared his displeasure about a date that didn’t go as he planned. Apparently, he had spent ‘so much’ and expected the lady in question to date him.
You agreed to go on a date with me and you’re telling me you not interested in a relationship. #brokeasshungrybitch — Ayo (@Pabloayodeji) March 29, 2017
Having nothing to lose, seeing as she wasn’t mentioned in the tweets, the lady in question was not about to be served at her own party, so she pulled the rug from under his feet, did the serving and this was where everyone pulled out their imaginary popcorns.
Miss Moshiku had not only exposed herself which was not customary, she had made a list of what was spent on both of them (which came to a total of 3,800) and legendarily refunded him N5000 with the narration…
lol
Movies(2)- 1200
Water (2 bottles)- 400
Hot dogs (2)- 1000
Yogurt- 1200
Total- 3800
Use the change for public transport ☺ pic.twitter.com/5QRldFABrS— Ore ^_^ (@Missmoshiku) March 29, 2017
So quickly did she earn the name #KeepTheChangeBae and everyone loved up to her courage spiced with savagery!
It didn’t take a moment for the gist hungry Twitter NG to jump on this and angle after angle, it slowly evolved into varying hashtags; #5kBae #KeepTheChangeBruh #Pablo and then to #KeepTheChangeBae you name it.
Nigerian brands have a good history of latching on to trends for business advantage and today wasn’t about to be any different – everyone came for their slice of the pizza. Remember Olisa Metuh and Chicken Republic?
The soup got stirred when Wema Bank (Pablo Ayodeji’s bank) tore open the pizza box and reached in for the first slice.
You don't need the change to open an account with *945# today! #keepthechangebae #5kBae #Withyoualltheway
— Wema Bank (@wemabank) March 30, 2017
From 5k to brand ambassador, First Bank seized the opportunity afforded by Women’s month.
We now pronounce @Missmoshiku a #FirstGEM. Welcome to the FirstBank Family!!! #YouFirst #KeepTheChangeBae cc @IbukunAwosika @AAdeduntan pic.twitter.com/XdvuxmnWyc
— FirstBank Nigeria (@FirstBankngr) March 30, 2017
Drone-flying eCommerce brand; Yudala just had to join in.
Then came the trio that sealed it for us! Verve, Quickteller and Interswitch!
No kidding, Big ups to their Digital Agency, ADE Digital, they worked their magic fingers.
What was most amazing is how the conversation came naturally and the fact that they weren’t selling anything, just pitching in! Check them out.
Someone get Quickteller a cape!!! #HeroMode
We've been powering clapbacks for God knows how long. We are here for all those fund transfers. 5k, 3800, you name it. ???
— Quickteller (@Quickteller) March 30, 2017
Dating has got to be the Money-Making Machine.
Spend 3800, get 5k
Wow, going on dates has got to be the new MM… Never mind. ??#KeepTheChangeBae pic.twitter.com/svwNLqE3N7— Verve Card (@VerveCard) March 30, 2017
Oshey Daddy Yo! Interswitch is to Quickteller and Verve what DJ Khaled is to Asahd
Apparently, the kids are having fun… ??? #KeepTheChangeBae pic.twitter.com/mmUcOAVhHs
— Interswitch Group (@InterswitchGRP) March 30, 2017
So much so that the popular Twitter NG sensation (TrailerJam Tweets) hopped it on their backs.
Yo @InterswitchGRP I saw what you did there. ??????????????????? #KeepTheChangeBae #TrailerJamShow ????? pic.twitter.com/XX3eTIJSGX
— Trailer Jam Show TV ? (@TrailerJamTweet) March 30, 2017
We not only let you shop with 5K we let you #KeeptheChangebae https://t.co/LeVFnrqqnN pic.twitter.com/H1YWWjj0QZ
— Yudalaonline (@yudalaonline) March 30, 2017
About shots fired and bullets dodged, Punch Newspapers won with this
Date gone wrong, girl returns N5,000 for N3,800 spent on her #keepthechangebae #Ibadan https://t.co/cixY46rLuu pic.twitter.com/V7KcfSjXQ0
— The Punch Newspapers (@MobilePunch) March 30, 2017
Well, if everyone is offering something, why not just offer free pedicure!
Hi @Missmoshiku, for inspiring us today, come get a Pedicure session at #TheNailBoutique. It's on the house, so no need to #KeepTheChangeBae pic.twitter.com/oiSUiPAG7R
— The Nail Boutique™️ (@NailBoutiqueNG) March 30, 2017
Will there be free WiFi and complimentary breakfast?
Believe it or not, there are rooms you can get for N3,800 or less. Go to https://t.co/oa2HrSzf1I and #KeepTheChangeBae
— HotelNowNow.com (@HotelNowNow) March 30, 2017
And TW Wigs brought their A-game to the pizza sharing party.
Hello, @Missmoshiku 4 inspiring women today #tw.wigs wld like to gift u with our Indian body wave weave. Pls send us a DM #KeepTheChangeBae❤ pic.twitter.com/Q9f9xrXTTN
— TW.wigs (@Twwigsofficial) March 30, 2017
Peak came with their do more theme! #SideEye
Twitter NG Y'all know You can do more with Peak. For just N1200 #Keepthechangebae and enjoy your Pecadomo Smoothie pic.twitter.com/ECXoZoxzSZ
— Peak Milk (@PeakMilk) March 30, 2017
Nau Nau food served it hot!
5 of this is still less than 3,800.
But what do we know, you just might want to keep the change ✌?✌?✌? pic.twitter.com/M8TipBfKpW— Nau Nau (@naunaufoods) March 30, 2017
Even Piggy Bank did the moonwalk into the scene #Snorts
You don't even need up to N3800 to open a Piggybank account. All you need is N50! #KeepTheChangeBae
— PiggyBankNG (@PiggyBankNG) March 30, 2017
Betting Giants @NairaBet promised his ticket won’t cut… LOL
Bros @Pabloayodeji, sorry we're late. U can double that #KeepTheChangeBae money in time for ur next date. You know what to do! Don't dull! pic.twitter.com/yineKbOXzh
— NairaBET (@NairaBET) March 30, 2017
While we waited for the almighty GTBank to drop theirs, it seemed like Lagos Food and drink fest was more important or the Social media exec was #Pablo’s Brother…LOL
We expected our darling Uber to jump on this and say ‘Rides that are exactly 3800’ are free, you can #KeepTheChangeBae but we kept refreshing, nothing was forth coming!
Op–ed pieces and contributions are the opinions of the writers only and do not represent the opinions of Y!/YNaija
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