by Bukkie Allison
Strategic positioning, as well as a little luck–not some “big idea”–gave Gates the opportunity to make billions with MS-DOS for IBM. – Lewis Schiff, Inc. Business Owners Council
You can initiate strategic positioning only when you step out of your fish bowl into the big blue sea. In the past 9 years, YAP&E has helped over 1,000 business owners to position themselves strategically through her monthly networking events.
Powerful Partnerships:
Gates was never too proud to be the second banana. The little-known version of Microsoft’s marriage to IBM is that Gates started out as an ardent matchmaker between Digital Research and IBM. Gates eagerly tried to bring the two giants together, content to be the second-class software in a marriage between big players. – Lewis Schiff, Inc. Business Owners Council
Don’t get too stuck up in competing with your contemporaries. One of our values at YAP&E is to encourage collaboration. When business owners attend our networking events, they record great connections that not only profit their businesses but also opportunities to add value to others’ businesses. That is a road scarcely traveled but the wise find it and they prosper.
Ferocious Support:
IBM was notoriously hard on its vendors. During the development phase of MS-DOS, buttoned-down IBM executives hounded Microsoft employees on security breaches and little procedural details. It drove Gates’ team members nuts and they compared working with IBM to “riding the bear.” But Gates persisted and told his team to suck it up. MS-DOS was delivered on time. – Lewis Schiff, Inc. Business Owners Council
People like to identify with people who have their best interest at heart. Once you help your counterparts solve a problem you automatically open more doors to more problem solving for others. Wealth is only generated when solutions meet problems. People begin to give you referrals that turn your business around for good.
The secret is to meet the right people and take advantage of the opportunity you are given within space-time to sell your unique selling point and begin to make impact. Join us at the next YAP&E event and make this success secrets come alive for you.
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– Bukkie Allison is a PR Consultant for YAP&E – www.yapande.com
Op-ed pieces and contributions are the opinions of the writers only and do not represent the opinions of Y!/YNaija.
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