Access Bank, through the W Initiative has partnered with Optimal Cancer Care Foundation to provide free breast and cervical screening treatments for 1,000 women in Lagos State in an effort to fight breast and cervical cancer in Nigeria,
The W Initiative, which is the home of everything Access Bank has to offer women is dedicated to Inspiring, Connecting and Empowering women in business; women and family; as well as young professional women.
At the core of the Bank’s business is providing opportunities to access affordable healthcare services amongst other offerings available to women. Speaking at the launch, Victor Etuokwu, Executive Director, Retail Banking Division, said “Early detection opens doors to timely care and treatment. While we do everything to provide bespoke financial services to our customers, we also harness every opportunity to make other solutions available. Their businesses, health and career are of utmost priority to us. Hence, the importance of this partnership.”
The Initiative is a five-month drive which commenced in June 2021 and will run till October 2021.
The Bank believes that, through this initiative, breast and cervical cancer related issues will be detected when it is most treatable thereby mitigating the risks associated with the conditions.
About Access Bank
Access Bank Plc, commonly known as Access Bank, is a multinational commercial bank, owned by Access Bank Group. It is licensed by the Central Bank of Nigeria, the national banking regulator.
About Red Media Africa
Red Media Africa (www.redmediaafrica.com) is the PR & Empowerment Marketing division under the parent brand, RED. It focuses on using inspiration, empowerment, and action to help brands and organisations connect with their audiences, enhance their bottom-lines, and lead in their industries. It has 6 major practice areas: Corporate Practice, Technology Practice, SME Practice, Governance Practice, Faith Practice, and the International Practice – with work for brands across Nigeria, Ghana, Kenya, and South Africa. It has been recognized with multiple local and international awards including the Gold SABRE Awards for PR Campaigns and the Young Lions PR competition for the next generation of creatives.
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