By Chi ibe

Linda Idegwu, the creative director of Dearcurves describes the newr SS12 range as a nostalgic and light weight recollection of fashion as defined and worn by African women in the 80′s “most of whom had a direct impact on my creativity and definition of what style is,” idegwu said.

 The styles are contemporary,flattering and affordable.

Dearcurves is created by a Nigerian UK based plus size model. The brand epitomises Africa and is heavily influenced by African women, most of whom are naturally curvy and beautiful.

Dearcurves is a contemporary interpretation of the styles, colours and fabric worn by various African women using popular Africa prints called Ankara for all designs.