You know the value of books. The process of making them intrigues you. You want your name on the front cover of a book and, like an earthworm inches through dirt into the ground, you want to make your way into people’s homes, heads and hearts. I am here to help you achieve that.
Use big words instead of small words; ‘Discombobulate’ instead of ‘confuse’. How can you write like a layman when you are an African writer? It doesn’t matter how many people read or understand you. What matters is that you impress those who do.
Use many words. It is always better to err on the side of verbosity than to err on the side of brevity.
Protect your work fiercely and always insist that people give you constructive criticism. Anyone who points out, rightly or otherwise, that your writing isn’t quite there yet, is evil and an enemy of your hustle. You must believe that there is nothing like bad writing. After all, you were inspired by the spirits before you began writing – what do critics know?
Do not waste your time or money on editors. Editors are failed writers whose life ambition is to frustrate the hustle of real writers like you. Show your friends your work. But only the ones who are not jealous of your hustle, and who remind you that your writing is the best thing since point-and-kill. Find some popular person from your village who will write you a foreword without actually reading your book. Then, go to press.
A book is not complete without a book launch. In Nigeria, a book launch is a fund-raising ceremony. It is not important to have writers at this event. Well, maybe the book reviewer. You need your state governor (who may not come but will send a representative with a cheque or a pledge); your Local Government chairman; your Pastor or Imam to bless the event; and any minister, senator or rich person that you know. It is important to find a chief launcher who will encourage others to donate to your hustle. Do not leave it to chance or the discretion of the Chief Launcher, unless you are sure of his capabilities. In Nigeria, nobody is allowed to embarrass the Chief Launcher by giving more money. So, if you can, gently hint that you know he will set the bar high for others to follow. That is the job of the Chief Launcher – setting the bar as high as possible
You do not need a marketer, publicist or publisher. These people eat into your profit margin. If you have a car, carry a few hundred copies in the trunk at all times. Be your own marketer. Steer conversation toward your book and tell them you have written this really cool book. Someone will ask for it and you will tell them to hold on for a minute while you get it from your car. If you don’t have a car, have a big bag that can carry at least 10 copies. Do not be ashamed to carry your books to public gatherings. Book by book, God blessing your hustle, you may end up selling off the 1,000 copies your printer produced, and maybe even go for a r
Get an award. It doesn’t matter what. It may be from your church bulletin which you have been writing for since you were in secondary school or your old boy’s association newsletter. You can even have friends get together to organise and award you the ‘Roforofo Prize for African Fiction’. Then, you can have on your book, ‘Award Winning Author’. No need to state what award it is. An award-winning writer is a good writer.