Major moves! Genevieve Nnaji signs deal with American talent agency UTA


How does it feel like to be Genevieve Nnaji right now?! I’ll tell you: have your directorial debut lauded at the Toronto International Film Festival, score a global  distribution deal with streaming giant Netflix, nab an interview on CNN’s Quest Means Business and then ink a deal with premier global talent agency UTA.

Pretty straightforward. Only that this has happened to Nnaji in a space of a year, and there’s the sense that there are still more milestones to reach. Her deal with UTA stems from Lionheart as a major talking point in the film circle and beyond. Its comical element aside, the movie’s entrance into the zeitgeist is playing within our cultural and political moment: the #MeToo machinery as a form of feminine catharsis and amplified over related issues like sexism and misogyny.

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UTA is one of the world’s leading global talent and entertainment agency, representing artists and entertainment professionals and it’s worth mentioning that they have a robust clientele in Kevin Hart, Chris Brown, Marian Carey, Johnny Depp, Gwyneth Paltrow, to name a few. The deal is even more strategic as it places Genevieve Nnaji in a pool of artistic opportunities. While we wait for Lionheart to hit Netflix, huge cheers to this new deal.

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