The Media Blog: It’s 90 minutes to the premiere of Africa Magic’s The Hustle!

We are really, really, really, really looking forward to The Hustle, DSTV’s newest series.

And not just because it’s getting massive online and outdoor advertising buzz.

It has a sh*t summary on the Africa Magic site:

On the 3rd of October, 2016, viewers across Africa can tune in to Africa Magic Urban (DStv 153) to catch Hustle, a new series that focuses on the duality of living and hustling in Lagos City, Nigeria’s commercial hub.

Hustle tells the tale of Dayo, a gullible but optimistic young man who moves to Lagos with dreams of making it big. Dayo quickly learns that it is never as it seems as he comes to terms with hilariously catastrophic neighbours, an antagonistic landlady and a shady yet loyal roommate. All these characters nonetheless share an unwavering hope for tomorrow, and they are buoyed by the “Lagos spirit”, the spirit of the hustle.

But bad copywriters will not kill our excitement; we know it will be brilliance.

How we know? It has Sola Sobowale. Period.

That should be enough. But then the delightful cast includes one of our favourite new comer, Seun Ajayi (who was badly served in Surulere, but bounced back with the talent we know he has in 93 Days), Seyi Law. AND Hafiz Ayetoro (Saka).

The premise is Lagos – how it shows you pepper, how it humbles you, how you survive it.

It’s also a solid counterpoint to the deliberately upscale Hush. If The Hustle captures the wider end of the spectrum the way Hush has its upper side, then Wangi Mba-Uzoukwu will have finally proven that she knows exactly what she is doing (not that she needs that much proving – seeing as she has unveiled hit after hit, including The Voice).

We are seated, waiting to watch it. May our expectations not be cut short.




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