Redux Digital, the new digital company focused on mass audiences across Africa will be officially launching its three digital products. The African fashion site TheOtherStyle.com, the West African shareable content site PartyJollof.com and the Nigerian music site Sounds.ng will be launched at a Social Media Week Lagos event on Thursday, 25 February 2015.

“We kicked off these exciting new products in January with a simple mission – to reflect the Nigerian and then the African cultural experience in an authentic way,” said Kingsley Ezeani who is chief executive officer of Redux. Ezeani is also co-founder of Nigeria’s biggest information portal, InformationNg.com, with over 2 million followers on Facebook.

“Redux products are focused on smart content for mass audiences. Our thesis is simple: it is possible to reflect contemporary African experiences for a savvy audience in the highest quality formats, while reaching mass audiences every day. This is an expression of that confidence.”

Redux’s new digital products are three different, but related, web platforms: Sounds.ng, which thinks thorugh Nigerian music; PartyJollof.com, a guide to the born-bred-and-buttered in West Africa experience; and TheOtherStyle.com, which digs for insights of the fashion cultures across Africa.

The brands can be found on Twitter, Facebook, Instagram and Youtuve via the handles @theotherstyle, @soundsdotng and @partyjollof.