So Mr Kemen who got booted out of the BBNaija house last weekend has suddenly come to the realisation that his action was as bad as bad can be and decided to apologise. If we are being honest about our observations we’d say that someone told the young man that the best thing to do in his circumstance is to send out an apology but then they forgot to explain to him what an apology really means.

https://instagram.com/p/BRYipERjtpp/

First Kemen, no one starts an apology they hope will be accepted with a headline that refers to them in the second person. Really? “Kemen Apologises To TBoss for his Acts in the Big Brother Naija House” ??? 

If per chance Kemen is now wondering why a large number of reasonable and well-meaning members of the society think of his apology as a specific kind of nonsense, it’s because he put a headline on an Instagram caption where he refers to himself in the second person in a bid to tender a heartfelt apology.

Or if we are being honest about our observation, we’d say someone typed out an apology and nudged him to post it.

To make things worse, the whole apology just reeks of insincerity

There’s a reason this apology leaves in a worse place than he was when he left the house last weekend. It’s because he has tendered this unfair and untrue apology that looks like a silly ploy to score points off an International holiday. So when exactly did Kemen decide on being apologetic? Right after he lied to the other housemates that he’d done nothing? Or when Nigerians raised hell and he had no Big Brother house to shelter him from the heat? And after he did decide to be apologetic, did he think: “oh wait, Wednesday, the International Women’s Day will be a good time to publish my apologies?

Okay. If we then decide to move past all that apparent planning. How about the fact that his apology does not contain any real admission? As far as this goes, we just hear Kemen telling us that it’s TBoss and the rest of the women in Africa that “perceive” his actions as sexual abuse.

And when he decided hours after to try again, he still did not touch on the subject of his wrong-doing. Sure there was a quote postulation about responsibility but did he take it? NO!

https://instagram.com/p/BRYsdLtjNzH/

His explanation is just so way off!

Kemen, it was not just a game that you “overplayed” You did something wrong. And except there are some facts that we are not privy to as regards that night’s incident, Kemen’s insistence on the “fine line between perception and reality” in justifying his acts not only takes away from an already annoying apology, it makes him seem petulant.

Finally, this whole piece is not intended to be so cynical as to discountenance the fact that Kemen may truly be sorry for his actions. It is just that this not an acceptable apology. Period. It’s insincere and looks too much like a failed attempt at white-washing his image by befuddling what we know to have happened. It’s an insult to all women – especially the ones he’s directed these publications to.