As far back as the 1960s, brand endorsements have become a part of modern advertising where brands aim to leverage on the power and popularity of celebrities by paying them to endorse and promote the brands. Nigeria has not been an exception to this phenomenon, which especially peaked as telecommunications companies with their huge advertising... Read More

brand ambassadors, brand endorsements, debola williams, Funmi Iyanda, Globacom, omojuwa

January 30, 2015

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Herbalists in Fayose’s state have endorsed GEJ

by Temitope Onitiju National Association of Nigerian Traditional Medicine Practitioners in Ekiti State, has endorsed President Goodluck Jonathan to win the presidential election on February 14. During its first meeting of the year held in Ado Ekiti on Friday, January 30, which had in attendance, over 4,000 members across the 16 Local Government Areas of the... Read More

brand endorsements, Ekiti, endorsement, herbalists, President Goodluck Jonathan