by Uche Briggs The guerrilla marketing tactic adopted that saw Saka ‘port’ was very brilliant and generated a lot of attention and respect. MTN may be losing the porting wars but this was a great show nonetheless. The Nigerian marketing space is a battle field with brands armed with creativity & scientific diagnosis. The spoils... Read More

2013, advert, honeywell, MTN, portability, porting, reviews, saka, uche briggs, ynaija

0 Comment

Opinion: Of Saka, porting and the logic of history

by Romanus K. Adimora There is no doubt that “carpet-crossing” and “decamping” have offensive or negative connotations compared with “porting” which has now crept into our political/business lexicon, thanks to the NCC. An interesting debate has been raging on in the communication and advertising sub-sectors in the last couple of weeks. It was stirred by the... Read More

English Niger Company, etisalat, George Taubman Goldie, MTN, ncc, nigeria, porting, Romanus Adimora, saka

June 9, 2013

0 Comment

Photo of the Day: Has Saka finally ported to the JTF?

by Akan Ido Hafiz Oyetoro’s porting from Etisalat to the telecommunications giant, MTN defined the competition among operators to take the lead in the implementation of the phone number portability policy. Since then, the Saka porting phenomenon has refused to leave the headlines. In this photo which was sent in by a reader, Saka is... Read More

etisalat, Hafiz Oyetoro, JTF, Media, MTN, porting, saka

June 7, 2013

0 Comment

“He made a terrible mistake”: Etisalat wants Saka to ‘port’ back

by Akan Ido Etisalat made its position known yesterday over the role played by former brand ambassador, Hafiz Oyetoro in the mobile number portability initiative advert released by its rival, MTN Nigeria. Steve Evans, the company’s Chief Executive Officer who spoke with newsmen on the issue said Oyetoro made a mistake by moving across to its... Read More

etisalat, Hafiz Oyetoro, MTN, network, porting, Steve Evans

#YNaija2013Review: Saka’s ‘I don port o’, Shop At Konga… We present the top 10 adverts of 2013!

Opinion: Of Saka, porting and the logic of history

Photo of the Day: Has Saka finally ported to the JTF?

“He made a terrible mistake”: Etisalat wants Saka to ‘port’ back

Recent Posts

Categories

Recent Comments

YNaija

Tags