There was a time when all you needed to keep your brand in the game was to push conversion-driven ads that sell your products and/or services. Whether you achieve this via door-to-door sale, radio jingles, TV ad slot, or good old fliers on street corners and storefronts is immaterial. Nowadays, with consumer options expanded by... Read More

September 8, 2021

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Trophy’s ‘Na who stand by you be your Honourable’ campaign is a masterclass in advert development strategy

A carefully thought out and well-executed advert has the power to not only sell your brand to new and existing customers but also leave a lifetime impression on them – which will make them naturally come back again and again —and on everyone involved in the making of said ad. Ask Nike – whose 30th... Read More

CifromRED

Colin Kaepernick, Gilette, Just Do It, nike, trophy, youtube

March 25, 2020

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2face Idibia wants to rejig the concert model with his first online set

Over the last few years there have been intense discussion about the future of entertainment in Nigeria, especially for musicians for whom traditional music publishing yields minimal revenue and touring is not an option, thanks to the terrible road infrastructure and the insecurity that exists in Nigeria. Some people have suggested that the only real... Read More

The Media Blog

2face, Online concert, trophy

December 7, 2016

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Super Falcons seize AWCON trophy over unpaid allowances

The Super Falcons have seized and promised not to release the trophy they won at the African Women’s Championship in Cameroon if their bonuses and allowances are not paid by the Nigeria Football Federation (NFF), African Football reports. It was gathered that the team is being owed N238.05million, an amount that has accumulated over time.... Read More

The News Blog

AWCON, Super Falcons, trophy, unpaid allowances

May 20, 2013

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‘Ifreke Inyang: Arsenal celebrated 4th place like a trophy, so what?

by ‘Ifreke Inyang Arsenal is a big club and should be winning trophies, not making permutations for 4th place – mind you, they still have a two-legged tricky tie to win, before they sail through to the competition proper. There was always going be criticisms against Arsenal. It didn’t matter if Arsene Wenger’s men scaled that... Read More

arsenal, ifreke inyang, Jamie Redknapp, mario balotelli, Phillipe Mexes, robin van persie, tottenham hotspurs, trophy

May 21, 2012

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PICTURES: Victory is spelled C-H-E-L-S-E-A

by Tolu Orekoya After the victory of German rivals Bayern Munich come the celebrations. Chelsea fans lined the streets and cheered the conquering heroes and the big, shiny trophy coming back to England after the nailbiting finish at the UEFA Champions League, where Didier Drogba scored the trophy-clinching goal. Congrats Chelsea!

bayern munich, chelsea, drogba, nigeria, trophy, uefa champions league, victory