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September 13, 2021

There’s a subscription-based market waiting to be explored in Nigeria, but it depends on what you are selling

The issue At the peak of the global pandemic, with businesses across industries taking hit after financial hit in the wake of a global lockdown, hard as it is to admit subscription-driven businesses across a range of industries expanded at a rate of 12% in the second quarter of 2020.  In the entertainment streaming sector... Read More
CifromRED
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September 8, 2021

Trophy’s ‘Na who stand by you be your Honourable’ campaign is a masterclass in advert development strategy

A carefully thought out and well-executed advert has the power to not only sell your brand to new and existing customers but also leave a lifetime impression on them – which will make them naturally come back again and again —and on everyone involved in the making of said ad. Ask Nike – whose 30th... Read More
CifromRED
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May 6, 2021

Actor, director, musician & philanthropist Idris Elba to host Africa Day Concert 2021

MTV Base, YouTube, and Idris Elba announce the return of the AFRICA DAY CONCERT 2021, which will be hosted by Golden Globe and SAG winner, Idris Elba this Africa Day, 25th of May. This follows the inaugural Africa Day Benefit Concert At Home in 2020 that brought African and global superstars together to celebrate Africa Day... Read More
Sponsored
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October 28, 2020

Erica makes a case for hottest new actress with her short film, #MercyMercyMovie

It’s been barely 48 hours since Big Brother Naija’s lockdown season contestant Erica Nlewedim announced the launch of her YouTube channel, and right off the box, we can confidently say that this is a huge win for the ex-reality TV star. You can now subscribe to my YouTube channel Erica Nlewedim https://t.co/791dxne8ZC via @YouTube —... Read More
Deep Dive, Reality TV, The Media Blog
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October 6, 2020

Laycon trends on YouTube’s most watched artistes and fans are ready to push him all the way

Following the recent graduation at the Big Brother Naija Lockdown edition, the leader of the newest set of brand influencers and celebrities, Agbeleshe Olamilekan, fondly called Laycon, has found his new found fame a blessing to his music trade. Laycon, who already has songs to his credit before setting foot on Biggie’s floor, has now... Read More
Next Rated
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September 23, 2020

Silence! Davido’s FEM tops songs and charts for the week

By Kola Muhammed When Davido’s latest single, FEM, was released onto music airwaves weeks back following the singer’s social media hiatus, general reactions to the song suggested that it was to settle a score with a colleague in the industry (you know who), with this particular line – “Tell Odogwu say we like to party”... Read More
Deep Dive, Next Rated
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May 28, 2020

Stans of Davido in ‘glory party’ as singer becomes first Nigerian artiste to break another international record

It increasingly becomes a fact that to be considered a successful artiste one must have an international audience. This concept was first popularized by westerner rock-stars in the 60’s, who found that world tours and record sales outside their countries more than doubled their earnings, and skyrocketed their stardom. Names like the Beatles, Queen, Led... Read More
Deep Dive
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Kunle Afolayan
April 30, 2020

Kunle Afolayan is giving a directing masterclass this weekend on Youtube’s #WithMe series

Youtube has really come through for Nigerians during this pandemic with their #WithMe series that taps influential creators across various disciplines to either share their pre-existing content delivered as offline experiences on to online platforms. First there were concerts with Nasty C, TY Bello, Seyi Shay and food tutorials for Easter. Now they are upping... Read More
The Media Blog
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Stella Damasus
April 3, 2020

Stella Damasus & Daniel Ademinokan adopt the direct-to-Youtube model for ‘@BetweenTheMovie’

Earlier this year, Plan B, the Nigerian/Kenyan collaboration helmed by two female film makers Lola Adelek of LowlaDee studios  Sara Hassan of Kenyan production company Alfajiri Productions, was nominated for and won best East African film at the 2020 African Magic Viewers Choice Awards. This win was unprecedented, because Lowladee productions premiered Plan B as an exclusive... Read More
The Media Blog
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Busola Dakolo
December 12, 2019

Y! TV’s Busola Dakolo interview makes YouTube list of most-watched videos in 2019

Y! TV’s viral interview with celebrity photographer, Busola Dakolo, has been listed as one of the most watched video in Nigeria for 2019 by YouTube. [embedyt] https://www.youtube.com/watch?v=suNr64V4edg[/embedyt] The top trending videos on the platform are selected based on views, shares, comments, likes, bringing together the biggest viral videos featuring the current biggest YouTube stars, mainstream... Read More
Extra
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June 20, 2019

Accelerate TV’s latest show, Brotherhood; Ring of Fire premieres in style at the YouTube Week  

Accelerate TV showcased it’s highly anticipated TV show, Brotherhood; Ring of Fire, at the YouTube week last night. In an event full of glamour and sheer brilliance, the Show was launched in partnership with global streaming giant, YouTube. L- R: Addy Awofisayo, Richard Nnadi, Adebola Williams, Colette Otusheso, Shola Ladoja, Kemi Adetiba, Noble Igwe, Jimmy Odukoya,... Read More
Sponsored
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June 19, 2019

Accelerate TV addresses gender stereotypes with new series ‘Brotherhood: The Ring of Fire’

Accelerate TV is set to premiere another thrilling show titled, ‘Brotherhood: The Ring of Fire’, with a scheduled global live showcase in partnership with international media giant, YouTube, today. Produced and directed by renowned filmmaker, Kemi Adetiba, the show connects inspiring guests across different industries and lifestyles on a relaxing platform, with the intent to... Read More
Sponsored
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Daddy Freeze Free NAtion in Christ Online Church
March 17, 2018

[The Church Blog] You all don’t like Daddy Freeze. But where’s he getting over 6000 YouTube views from?

Note: This is going to be a judge-y article but, I don’t really care. For very personal reasons, I chose to steer clear of the whole Daddy Freeze online back and forth, not because I particularly did not have anything to say or just wanted to bash him like most people do, but I just... Read More
Church Culture
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September 21, 2017

[The Music Blog] This Wizkid clickbait led me to mindblowing music

When Google programmers were working on the algorithm to line related videos on YouTube’s side-bar, they probably never imagined the same algorithm intended to merely recommend similar interests to users would come with a major loophole. Amidst calls for streaming giant, YouTube to pull down re-uploaded versions of original content from unofficial, the platform continues... Read More
The Music Blog
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August 30, 2017

Entertainment Roundup: Ycee accuses Sony Music of “milking” and “raping” artistes; Who Wants To Be A Millionaire returns | More stories

Catch up on all the entertainment gists you missed yesterday and others that unraveled while you slept – and are sure to get people talking all day today. Who Want To Be A Millionaire returns  Yes, you read that right! It was only two months ago the producers of popular TV game show, Who Wants... Read More
Featured, Thinking Through
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August 12, 2017

YouTube has just launched its ‘share’ feature but will you be using it?

https://youtu.be/feBF_IY-HI8 On Thursday evening, YouTube rolled out its new sharing feature in its mobile app for Nigerian users. The launch started worldwide on Monday although it was already being tested in a few markets (Canada and Latin America) since 2016. The sharing feature allows Youtube users interact using social messaging within the app. Once you... Read More
Thinking Through
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July 31, 2017

YouTube Go, Google.org grants | 5 reasons you should be excited about Google’s emergence in Nigeria

Google CEO, Sundar Pichai was in Lagos days ago for the final lap of the Google for Nigeria event and as exciting as that piece of news is, many remain confused as to why Google is so involved in Nigeria and the African continent at large. Google is dedicated to building platforms and products that are... Read More
The News Blog
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May 18, 2017

Entertainment Roundup: Nollywood actress, Moji Olaiya has passed on; Adekunle Gold unveils new band, The 79th Element | More stories

Here are the biggest stories from yesterday and others that unraveled while you slept and are still buzzing on Entertainment Roundup this Thursday morning. Nollywood actress, Moji Olaiya is dead The Nollywood actress popular for her roles in numerous Yoruba movies and Wale Adenuga’s ‘No Pain, No Gain’ has passed on at the age of... Read More
Featured, Thinking Through
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April 10, 2017

Entertainment Roundup: Efe emerges winner of the 2017 Big Brother Naija show, Wizkid’s Come Closer video hits 2 million views in 2 days | More stories

Missed out on all the hottest entertainment stories over the weekend? Not to worry! Catch up on all of them and others that unraveled while you slept through Sunday night on today’s Entertainment Roundup. Efe emerges as winner of the 2017 Big Brother Naija reality show Efe Michael Ejeba is the winner of this year’s... Read More
Featured, Thinking Through
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March 28, 2017

“Sahara Reporters, Stephanie Otobo, Senator Dino Melaye and you” | Watch the latest edition of The Real Conversations with Omojuwa

by Dolapo Adelana Social media commentator, Japheth Omojuwa says it will be foolish for anyone to live his or life based on standards from social media. Speaking on the latest episode of The Real Conversations With Omojuwa, on his YouTube channel, Omojuwa, who spoke about some trending topics in the nation’s polity, such as Apostle Suleman... Read More
The News Blog
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March 24, 2017

The Church Blog: Morning Devotion- ‘Agbanilagbatan’ is a love song to God

    Every morning, we’ll share with you a gospel song – mostly Nigerian – that should start your day on the right note. Today’s devotion is from Gbolahan Odukoya. This is so beautiful, delicate and almost fragile. Sounds like a love song. There’s a sense that “God is completely in control,” when watching/listening. The... Read More
Church Culture
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October 29, 2016

Meet the 4-year-old girl who speaks 7 languages fluently (WATCH)

Four-year-old Russian girl Bella Devyatkina is taking the world by the storm. The little girl has become the centre of attraction as she speaks Russian, English, French, Spanish, German, Chinese and Arabic fluently. Devyatkina became a hit in her native country Russia recently when she appeared on a TV talent show where she spoke seven different... Read More
Featured, The News Blog
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October 21, 2016

[The Legislative Blog]: The Nigerian Senate refuses to carry last on this tech stuff, hence Facebook Live

First it was e-voting days ago, we ignored it like “no be today, they’ll soon spoil it sef as per is it not naija” Then today, the Nigerian Senate live-streamed plenary session for the first time, in a test run. So we decided to put our bad belle and cynicism aside because this is one... Read More
More, The Legislative Blog
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