Toju’s Turn: The Future Awards ‘Designer Of the Year’ set to open flagship store this Sunday

by Reuben Daba

Winner of The Future Awards 2012 Designer of the Year, Toju Foyeh, isn’t resting on her oars. The Lagos based stylish and bold design house for women, opens a  store in Victoria Island, Lagos on Sunday October 14th, 2012, at Suite 1, Number 31, Adeola Odeku Street, Victoria Island, Lagos at 2pm prompt.

According to the design house, the evening will be  a swanky soiree filled with Toju Foyeh clients, friends and fans, champagne, cocktails and canapes with music from Celebrity DJ Jimmy Jat.

Celebrity guests expected include Tiwa Savage, Ruth Osime ,Waje, Vivienne Chioloji, Elohor Aisen, Lynxxx, Franka Asindi, Mai Atafo, Kelechi Amadi Obi, Bella Adenuga Disu, Jide Adenuga, Jumai Shaba, Basket mouth to name  a few.

It would be an evening of networking, during which guests would also get to shop and enjoy the Toju Foyeh experience. Guests will also be specially treated to special discounts and attended to by friendly store assistants.

The Toju Foyeh store is enclosed in  glass walls with vintage and luxe furnishings that evokes the feeling of stepping into another era with every little detail making its own statement. The store will  stock the new Toju Foyeh Diffusion line which consists of  various fabrics like guipure lace ,silk ,chiffon and even jersey and styles comprising of ready to wear, easy and comfortable peices that can translate from casual days to events,work and  even a fun day at the beach. Patterns and cuts are less complicated and are at wallet friendly prices.

Toju Foyeh, the English trained lawyer and Milan trained designer, said of the strictly by invitation store opening that: “This is a new chapter with an ability to expand my client base and most importantly, it is a dream come true”.

The Toju Foyeh collection can be purchased exclusively online at www.tojufoyeh.com.  The site is set to launch on October 14th.

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