Wednesday 24^th June 2015, adidas store, Isaac John GRA Ikeja was a festival of color as lovers of one of the world’s leading sport and fashion brand, adidas trooped en masse to its cozy new outlet nestled at the sublime Ikeja GRA.

The adidas attraction

adidas enthusiasts enjoyed a first time experience of the exquisite Ikeja GRA store’s youthfulness and warmth. The impressive collection of adidas premium product lines including Stan Smith, adidas Ultra boost shoes and adidas originals lived up to the class and style statement that has become a signature of adidas merchandise the world over. Shoppers and window shoppers alike were totally immersed in the eye-candy experience of the in-store activation.

Photo-session with SKA at adidas launch

The launch had a celebrity and media twist to it as Skales, the Man of the Year artiste had an album signing session with his fans. The adidas launch created an exciting platform for the guest artiste, SKA to have a photo session with fans while he fielded questions from a beehive of media men and journalists who were drawn to the action.

An adidas summer

The Isaac John GRA Ikeja store and other stores including the adidas stores Ikeja City Mall Alausa, Admiralty way Lekki phase 1, mma2 (departure lounge) local wing Ikeja and the Ground Towers (ShopRite) mall Apo village, Abuja are fully stocked with premium summer gears from adidas as the global brand pay undivided attention to its West African customers.

The reason is simple; adidas enjoy huge adoption amongst West African sport men and women who consider comfort and style when shopping for their fresh pair of sporting shoes or casuals for the summer season.

Refresh Your Gear

Of a truth, adidas is a global sport and fashion brand to beat when it comes to delivering premium sport gears and summer casuals. For adidas, the trade is not a secret as both customers and competition alike fully understand the adidas philosophy of comfort, style and trend which the brand has over the years creatively woven in the fabrics of all its product line to stand them out in the market.

This summer the “three-stripes” luxury sport brand has something in store for every Nigerian be it man, woman and child. So, give yourself and loved ones a fresh summer makeover. Visit any of the adidas stores and refresh your gear.