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Category: CifromRED
There is a genius about condom marketing campaigns in Nigeria
As each day passes, Nigerians, particularly the youth, are getting more enlightened. Thanks to the internet, there's apparent availability of comprehensive information, including information about sex. There's a growing sensitisation that it's essential to stay protected and practice safe sex. This has, in turn, helped grow the contraceptive market in Nigeria.
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We believe culture will drive the future of brands, so we built Nigeria’s only culture intelligence tool
Marketing is not simple anymore. Brands now have to allocate their budgets across a multitude of channels, from stores, catalogs, and traditional media to websites and apps. Consequently, it is much more effective to operate from an excellent position of knowledge, where brands can make precise hits and invest in storytelling that connects.
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Oja Oba Market, Oja Tuntun Market, and Kunlende Market… Check out the top 10 most prominent markets in Ilorin | From The Masterlist
Nigerians enjoy buying and selling. Wherever there is a Nigerian population, there is bound to be a demand. Ilorin is a city in Kwara State, Nigeria that has a population…
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Kantangowa, Aswani, and Wuse Market… Here are the top best thrift markets in Nigeria | From The Masterlist
In Nigeria, there are thousands of markets, some of which are well-known for specific products. The Alaba International Market and the Wudil Cattle Market, for example, are well-known for electronics…
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Ahmadu Bello University, FUT Minna, Bayero University…See the top 10 universities in Northern Nigeria | From The Masterlist
Depending on their product and marketing strategy, companies are known to reach and seek out a youth and student audience. Marketers often visit educational institutions to sell their items, host…
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Ado Bayero Mall, Dunes, and Palms Mall… Here are the top malls in Northern Nigeria | From The Masterlist
Compared to her Western counterparts, Nigeria still has a long way to go in producing impressive infrastructure. Whilst our shopping malls can’t boast of skating rinks and indoor amusement rides,…
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Wuse Market, Garki Market and Nyanya Market… Here are the best thrift markets in Abuja | From The Masterlist
Where do you go to find the cheapest, most affordable second-hand clothes in the high-brow city of Abuja? There are only a handful of markets in the state focused on…
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Product Campaign Review: Glo’s ‘It’s in our blood’ campaign
Two years ago, self-acclaimed grand master's of data, Globacom, widely announced British-Nigerian boxer Anthony Joshua as its new ambassador. Following the news, the brand also unveiled its new advertising, including…
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Share of Voice returns with exciting panel on intra-competition and rivalry in marketing communications
Leading conversations and finding ways to tell stories in more unique ways has been the central point of the YNaija's Share of Voice as it returns with a third edition. On Wednesday, February 24, 2021,…
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Oyingbo Market, Mile 12 Market, and Iddo Market… Here are the top 10 food markets in Lagos | From The Masterlist
As Nigeria's commercial hub, the city of Lagos boasts of many market places. Some markets, however, are commonly known for the sale of specific goods, such as textiles, cosmetics, construction…
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Kanti Kwari Market, Kofar Wambai Market, and Kasuwar Barci Market… Here are the top 10 textile markets in Northern Nigeria | From The Masterlist
The textile industry in Nigeria is roughly 50 years old. Our rich textiles, their artistic qualities, and colourful beauty are sure to impress anyone visiting the country for the first…
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There are no limits to what can be covered, studied, or analysed for brand marketing – Isime Esene, Culture Intelligence from RED
Many successful organisations rely on effective data collection and usage to boost their operations and make critical decisions to deliver value to customers. Chief Intelligence Officer of Culture Intelligence from…
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Alaba Market, Computer Village and Army Arena Market… Check out the top 5 exceptional electronics markets in Lagos | From The Masterlist
Where do you go to find high-grade electronic products in the ever-buzzing metropolis of Lagos? There are only a handful of markets, in the city, focused on selling technology-related goods.…
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After weeks of customer complaints on social media, 54% of our consumer panel still view GTBank positively
Over three decades, GTBank has grown to become one of Africa's most successful brands and enjoys a massive youth following due to its innovative and forward-thinking approach to customer engagement…
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Wudil Cattle Market, Sheme Cattle Market, and Kara Market… Here are the top 10 livestock markets in Nigeria | From The Masterlist
Nigeria is one of the largest livestock-raising countries in West Africa with millions of its citizens depending on the meat industry as a source of livelihood. With the country’s cattle…
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Nivea’s #BreakUpWithHarmattan campaign: Leveraging on the usual and mundane
Everything begins with an idea. A widely successful marketing campaign, capable of winning over a massive amount of new consumers, begins with a simple idea. The idea for Nivea’s #Breakupwithharmattan…
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LED Billboard at Surulere, LED Billboard at Challenge/Ring Road, Billboard at Ibrahim Taiwo Road… Here are the top 10 prime billboard locations in Southwest Nigeria | From The Masterlist
What good is a wink if it’s done in the dark? So also, what good is an advertisement if barely anyone sees it? This is why a marketer must choose…
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Old Panteka Market, Makera Kakuri Market, and Kasuwar Barci Market… Check out the most prominent markets in Kaduna | From The Masterlist
Nigerians love to buy and sell. Where there is a community of Nigerians, a market is sure to be in close quarters. Kaduna, a state in north-western Nigeria, is one…
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Ikeja City Mall, Tinapa Shopping Centre, and Jabi Lake Mall… Here are the top 10 biggest malls in Nigeria | From The Masterlist
Shut your eyes and imagine a mall- any mall. One thing you can be sure to see is a bustling crowd, several stores and various products on sale. Shopping malls…
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On virtual events, 70.8% of our consumer panel think the experience can be better
With social distancing, new working environments, and much uncertainty, the world is rapidly transforming into a ‘new normal’. The screen has become both a window to the world and our stage for…
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Don Jazzy, Iyabo Ojo, and Taaooma… Here are the top 10 Nigerian TikTok influencers | From The Masterlist
The video-sharing app, TikTok, has slowly become a popular entertainment platform amongst Nigeria’s youths. Researchers and trend watchers have predicted that the app would be taking a sizeable bunch of…
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Don Jazzy, Bizzle Osikoya, and Joey Akan… Check out the top 10 Afro-pop influencers in Nigeria | From The Masterlist
Afro-pop, also known as African popular music, has travelled across the world and planted roots in many hearts. Music, Afro-pop music, is one of Nigeria’s biggest exports. Nigerian musicians and…
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Channels TV, Arise News, and AIT… Here are the 5 most prominent political TV stations in Nigeria | From The Masterlist
The media plays a significant role in politics; serving as gatekeepers and checks and balances. There are notable political TV stations in Nigeria that are known to provide timely political…
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Sharing Life Issues, The Late Morning Show, and You & Yaw… Check out the top 10 radio programs in Lagos | From The Masterlist
A major ‘secret’ to effective radio advertising is selecting an airtime slot with a vast and appropriate audience. To get a slot with the most listeners, one needs to watch…
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Temi Otedola, Noble Igwe, and Denola Grey… Here are the top 10 fashion influencers in Nigeria | From The Masterlist
Every other day there are tons of new style influencers emerging out of the Nigerian fashion industry. These people are responsible for setting the trends, displaying the latest designs and…
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On NIN registration, our consumer panel overwhelmingly scores the government low
With millions of Nigerians thrown into a state of panic and thronging The National Identity Management Commission (NIMC) centres following the Federal Government's directive to block all unregistered mobile telephone…
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Politics Today, Sunrise Daily and Politicscope…Here are the top 10 political programmes on Nigerian television | From the Masterlist
Albert Einstein rightly quipped that “Politics is more difficult than physics”. The concept and its nuances can be challenging to understand, comprehend and digest. Thankfully, there are individuals and programmes…
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Victor Asemota, Etop Ikpe and Iyinoluwa Samuel Aboyeji… Here are the 10 notable Nigerian business influencers | From The Masterlist
Business, money and entrepreneurship can be dicey concepts- challenging to understand and hard to navigate. Fortunately, in this age of the internet, personalities have risen and taken it upon themselves…
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Nimbus Art Centre, Terra Kulture and Omenka Art Gallery… Here are the go-to top 10 art centres present in Lagos | From The Masterlist
An art gallery or an art centre is quite different from an art museum. While one might go to an art museum to view art, one goes to an art…
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Odion Jude Ighalo, Usman Kamaru and Divine Oduduru… See the top 10 Nigerian macro sports influencers | From The Masterlist
One of the key metrics in deciding an influencer a brand works with is their engagement and ability to affect narratives in the industry. Some Nigerian personalities have made a…
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YMonitor
- Beyond the Power Struggle: Why a Strong Opposition Party is Crucial for Nigeria’s Democracy
- The Importance of Impartial Reporting in Nigeria’s Democracy
- Understanding the Role of Election Tribunals in Nigeria’s Electoral Process
- The Importance of Active Citizenship Beyond the Voting Booth
- How Ethnic Baiting is Undermining Nigeria’s National Security and Democracy
YMonitor
- Beyond the Power Struggle: Why a Strong Opposition Party is Crucial for Nigeria’s Democracy
- The Importance of Impartial Reporting in Nigeria’s Democracy
- Understanding the Role of Election Tribunals in Nigeria’s Electoral Process
- The Importance of Active Citizenship Beyond the Voting Booth
- How Ethnic Baiting is Undermining Nigeria’s National Security and Democracy