Here’s what we think about Adekunle Gold’s #About30 album

Adekunle Gold’s second album is something that will last a lifetime – no argument. 

The singer/songwriter, unarguably, is not the kind of musician one would want to ignore. Coupled with the fact that he is versed in graphic designing and photography, his music is, permit the use of the word — dope.

He is not the kind who would languish in the hands of one ‘Chiamaka’ or ‘Bimbo’, asking her for love and promising all the good things of life. He has released the About 30 album just when Nigerians are speaking about anti-social activities that occur every day, which have become the norm after all.

The official line is that “About 30” might have been conceived as a response to the demands that are moulded by society – the belief that a young man of 30 should be independent, married and already throwing out money; and when someone is not born with a silver spoon, fraud is just the only legal thing to do. That’s partly true since the singer is also about 30. The sophomore album produced by Pheelz, Seyikeyz, Vtek, Jay Weathers and Prgrshn has sure stamped his signature style. The goal, maybe, is to churn out the kind of Afro-pop music that will last longer than usual.

“About 30” combines soul vocals with a vast mixture of local languages – Yoruba, Pidgin and instrumentals that connect to those languages. Releasing “Ire” earlier, Adekunle releases the remix of the mini-masterpiece, featuring Jacob Banks, a virtuoso highlife gem that brings up the long-standing issue of looking for ‘greener pasture’ elsewhere when there are opportunities to be more fruitful at home.

The album’s most outspoken track, “Pablo Alakori” discusses using shortcuts (mostly fraud) to becoming successful. In this track, he asks younger people to avoid destroying their future through ‘wuru wuru to the answer‘. As usual, you will dance to the song, considering the instrumentals but the message is explicitly outlined.

Another track, “Delilah Damn” damns a specific breed of girls who are inclined to be promiscuous. A deviation from the regular lines we hear in songs about women. Maybe he says… #WomenAreScumToo.

Over the length of 14 tracks with 2 bonus tracks, the album does not deviate to follow the crowd – instances where the singer decides to produce only songs that can be used in nightclubs and dance parties.

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