Here’s what we think.

Ruggedman wants to be Nigeria’s Jay Z or Dr. Dre or even P Diddy- who have all created businesses out of their music brand.

From producing merchandises such as Tee-shirts, shoes and jackets, Ruggedman, has in the past few years, capitalised on his celebrity status.

Ruggedman is indeed ambitious, we’d give him that.

But you see, when you launch a water bottle business (which is his newest item), naming it ‘Drink by Ruggedman’ complete with your Instagram handle doesn’t exactly cut it.

Ada Igboanugo