The Issue For Reality TV, there are moments that make them truly legendary. Except for those who do not care for such content, no one can forget Stevie J. and Joseline Hernandez vs. Althea Heart and Benzino at the Season 3 reunion of Love and Hip Hop Atlanta; Omarosa Manigault vs Piers Morgan on former... Read More

BBNaija, brand ambassadors, Brand conversion, Brand Marketing

September 23, 2016

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Mark Amaza: The rise of unconventional brand endorsers

As far back as the 1960s, brand endorsements have become a part of modern advertising where brands aim to leverage on the power and popularity of celebrities by paying them to endorse and promote the brands. Nigeria has not been an exception to this phenomenon, which especially peaked as telecommunications companies with their huge advertising... Read More

brand ambassadors, brand endorsements, debola williams, Funmi Iyanda, Globacom, omojuwa

September 21, 2016

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Globacom to end Psquare’s N65m per yer deal

Telecommunications company Globacom is set to terminate the sixty-five million naira per year contract of music duo, Psquare, The Cable reports. The decision follows the public differences between the brothers in the past year. According to sources within the company the public display of their private differences on social media was bringing disrepute to their brand hence... Read More

The News Blog

Bank Alert, brand ambassadors, Globacom, Globacom brand ambassador, PSquare

September 21, 2016

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Ageless actress, Joke Silva, makes smart choice as AIICO Pension brand ambassador (PHOTOS)

AIICO Pension Managers Limited (APML), a licensed Pension Fund Administrator (PFA) operating in Nigeria and a subsidiary of AIICO Insurance Plc, recently marked its 10th anniversary with the unveiling of veteran actress, producer and TV personality, Joke Silva as brand ambassador. This strategic partnership in addition to promoting the AIICO Pension brand will greatly improve public... Read More

LOOK: Genevieve Nnaji goes casual, but she’s still gorgeous

by Rachel Ogbu Nigerian superstar Genevieve Nnaji was recently photographed in Abuja attending the launching of MUD ‘s new studio at the Bloomsbury Plaza in Abuja. Nnaji who is the brand ambassador for MUD took a more casual approach to the red carpet with in an orange stripe casual top and capri pants to match. She finished... Read More

brand ambassadors, Genevieve Nnaji, MUD cosmetics

July 12, 2012

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Congratulations, you two: Tiwa Savage and Wizkid unveiled as official Pepsi ambassadors

by Doyin Jaiyesimi Tiwa Savage and Wizkid are officially ambassadors for Pepsi. After months of speculation, the two superstars were unveiled at an exclusive “Blue, Bold & Beautiful” event which took place last night at the Likwid Lounge in Lagos. Earlier in June, Tiwa and Wizkid were flown to an exotic location in Beirut where... Read More

brand ambassadors, pepsi, tiwa savage, wizkid