by Idiareno Atimomo 2013 was quite an eventful year for many brands. It was one in which regulatory environments; the spending power of consumers and the rising influence of…
by Idiare Atimomo Apple Co. has identified opportunities for investment growth in China and is acting on this, but I remain puzzled as to why... a similar focus on the…
by Isi Esene There will be a reading of the book War By Other Means authored by Idiare Atimomo and published by AuthorHouse Publishers at the Freedom Hall, Terra Kulture,…
by Isi Esene Rubbin' Minds of Sunday, the 15th had “The Brand Nigeria” as its theme. It gave a teaser saying, “all efforts to brand Nigeria seemed to have failed,…
Idiare Atimomo Where do I start on this issue of insecurity in Lagos? I believe my personal experiences tell the story much better. On 24 January, 2012, I…