Social media in Nigeria is a battlefield of content, where skit makers, TikTokers, and influencers compete for attention. From hilarious comedy skits to viral dance challenges and lifestyle content, these…
As more consumers globally continue to depend deeply on brands and institutions, the need for brand trust becomes much more important. As a result, the mediation of brand trust in form of…
If you’re a brand that keeps its customers at arm’s length then it’s difficult to learn more about them and build trust. One way to improve loyalty with customers is to…
The influencing market has grown phenomenally over the last fifteen years. In 2010, only those with a ‘celebrity’ status were considered to be influencers. Fast forward to 2021, an ‘influencer’ can refer to…
Editors Note: A young-world revolution is unfolding before our eyes, rupturing the idea that only experience can change the world. Increasingly, young people are participating actively in all aspects of…
Award winning director, Kemi Adetiba and CEO of 24 Apparel, Temitayo Eyitayo are the new influencers for the ongoing Remy Martin "One Life / Live Them" campaign. The campaign celebrates…
The Nigeria Extractive Industries Transparency Initiative (NEITI) has urged social media influencers in the country to lead the advocacy for massive reforms in the management of the country’s oil, gas…
by Isi Esene Y!/YNaija.com have announced the first edition of the #YNaija100 – celebrating the influencers, innovators and creators that define Nigeria’s culture space, including music, movies, fashion, media, art, and lifestyle.…