Influencers create native ads that tend to resonate quickly with customers and prospects, so they are your content production. The kind of content influencers create can enhance your advertising performance and improve overall conversion. Influencer marketing harnesses the reach, authenticity and personality of individuals who have built up their own following in a specific niche... Read More

2021 was quite eventful for many popular faces in Nigeria. It was a build-up from 2020 when we had to stay home and think a quick way forward. 2021 did not give the promises and was a year of mixed feelings and uncertainty, especially because there was a general financial crisis and high fluctuating forex... Read More

If you’re a brand that keeps its customers at arm’s length then it’s difficult to learn more about them and build trust. One way to improve loyalty with customers is to try and be authentic and trustworthy – this is where influencer marketing comes in. Did you know that influencer marketing delivers 10X higher ROI than traditional... Read More