When we say Nigeria is not a rational market, we don’t just mean oil prices messing up everything. We also mean, the consumer. We are not ‘okay’. There is plenty we just refuse to pay for. Someone will figure it out, surely. But not yet.  

Because the value being created is massive. Sad. Imagine if they paid even 50 Naira a pop. https://t.co/Ed1l0fWpAM — Requirement Already Satisfied (@je_mc2) October 3, 2016 We are sure they are already thinking through this. https://twitter.com/seyitaylor/status/783046334832058368 Beht Nigeria is such a tough market.