With consistent demand for market expansion and the rise of social commerce, brands are increasingly leveraging on different key influencers, including micro- and nanoinfluencers, kidfluencers, and virtual influencers. Apart from the widely-recognised ‘social media influencers’, there are persons who actively attract a different market: elite, crème de la crème, exclusive – with a taste for the finest products.
by Akintomiwa Agbaje Alder Consulting is set to release the Alder Social Media Report (AlderSMR), a presentation of Nigeria’s most impactful and innovative social media brands (corporate, government, institutional…