The managing partners of RED, Chude Jideonwo and Debola Williams will be launching a first of its kind electoral book authored by a Nigerian on November 3, 2017, at The Yale University.

RED is the parent company of YNaija, Red Media Africa, Statecraft inc. and The Future Awards Africa, among other subsidiaries,

The book titled ‘How to Win Elections in Africa: Parallels with Donald Trump‘ chronicled their exploits in winning elections against the establishment in two African countries of Ghana and Nigeria.

A statement from Statecraft Inc on Monday, October 23, 2017, described the book as “a comprehensive guide to understanding the factors that help make an election successful, drawing from global trends and attitudes of electorates the world over. It highlights the crucial but not indispensable roles that legacy, political parties and other establishments play in determining the outcomes of elections.”

The book which will be launched at Henry R. Luce Hall, 34 Hillhouse Avenue, New Haven, Connecticut is co-sponsored by the Yale Council on African Studies.

Jane Wales, a former Special Assistant to President Bill Clinton and Senior Director, National Security Council, describes the book as a “fresh perspective on forces shaping African and global politics, including the information revolution and economic integration, and examines the ways in which activists can harness those forces to build citizen-led movements.”

How to Win elections in Africa is Chude Jideonwo’s second book after Are we the Turning Point Generation?