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5 LinkedIn influencers who have a wide reach
When it comes to social media marketing, LinkedIn seldom forms a major blip on a marketer’s radar. But, you should know that LinkedIn is one of the top places for job…
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5 online platforms whose newsletters you should sponsor
Online platforms represent an indispensable element in the digital campaign mix. It is these platforms that enable the digital footprint conversation, and take your brand to the faces of the consumers. Online platforms…
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These 10 content creators should be on your campaign list
Amazing is one word you use to describe content creators, not just because they give us laughable, inspirational and informative content, but because they usually know the consumer’s buyer persona – who they…
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10 movie producers shaping the Nigerian film industry
Call the producer of any film the catalyst of that production. The producers begin and end the production cycle, from pre-production to release, marketing, and distribution. They are at the heart of a film, including the financial, practical and…
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Outrage marketing is high-risk and high-reward but is it a good fit for your brand?
Picture this: A boardroom in chaos, voices overlapping one another, ties loosened, and tissue box half-empty from all the sweat that needs to be wiped as one expert after another…
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These 10 Speakers will bring actionable insights to your doorstep (II)
All that comes to mind when we think of public speaking is inspirational or educational speech, TED-talk style, but public speakers are not limited to that. Speakers can also do work…
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These 10 Speakers will bring actionable insights to your doorstep
All that comes to mind when we think of public speaking is inspirational or educational speech, TED-talk style, but public speakers are not limited to that. Speakers can also do work…
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10 billboards in Abuja for your campaign needs
Before billboards became a phenomenon, some city planners, experts and consumers argued that they could distract drivers and cause accidents; among many other concerns. Thanks to progressives, that was overruled. …
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10 Influencers you should work with (II)
The influencing market has grown phenomenally over the last fifteen years. In 2010, only those with a ‘celebrity’ status were considered to be influencers. Fast forward to 2021, an ‘influencer’ can refer to…
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10 Influencers you should work with
The influencing market has grown phenomenally over the last fifteen years. In 2010, only those with a ‘celebrity’ status were considered to be influencers. Fast forward to 2021, an ‘influencer’ can refer to…
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10 TV shows marketing teams should consider sponsoring
The role of television in building a society cannot be over-emphasised – its importance we cannot ignore. TV is a source of information or communication and plays an indispensable role in everyone’s life; whether…
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11 (more) tourist destinations to consider for your marketing push
Tourism represents a unique area of activity, a segment of essential importance in the economic and social life of many societies in the world. It adds a significant number to…
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There’s a subscription-based market waiting to be explored in Nigeria, but it depends on what you are selling
The issue At the peak of the global pandemic, with businesses across industries taking hit after financial hit in the wake of a global lockdown, hard as it is to…
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7 tourist destinations to consider for your marketing push
Tourism represents a unique area of activity, a segment of essential importance in the economic and social life of many societies in the world. It adds a significant number to every country’s…
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Trophy’s ‘Na who stand by you be your Honourable’ campaign is a masterclass in advert development strategy
A carefully thought out and well-executed advert has the power to not only sell your brand to new and existing customers but also leave a lifetime impression on them –…
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15 online platforms that can sell your product or service
A majority of pre-adults and adults in Nigeria get at least some news online (via a smartphone, computer or tablet), and the online space has become a host for the digital homes…
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15 most popular billboards in Lagos
Billboards are considered one of the biggest parts of the traditional advertising market, and they engage potential customers. Today, billboard advertising is as important as it’s ever been. Billboard advertisements are designed…
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9 television stations you want to include your campaign
Television is here to stay – at least for the next 20 years and beyond. No matter whichever ‘other’ options stand in the way of television leading the screen space, television is…
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The Ronaldo effect: Getting the right person (with the right story) to sell your brand
A 10% share rise following the mere announcement of the conclusion of a transfer deal bringing back a football star to the club where his success origin story can be…
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What King of Boys has wrought goes beyond film | The art of subtle ad placement
It could be a toast to the story of the century being published, at last. A casual conversation about what is best fitting for the imminently elegant Nse Ikpe-Etim to drink while…
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Here are the top influential OAPs in Nigeria
Amidst a rising and vocal audience, including audience segments that have grown increasingly spoilt for choice, the fight for a slice of the listeners has never been more competitive. And…
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Here are the most popular radio stations in Nigeria
Radio has come a long way from its introduction to Nigeria in 1933 primarily for relaying the overseas service of the British Broadcasting Corporation (BBC) to the public over loudspeakers. According to…
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Popular print media platforms in Nigeria
The print news business is experiencing a decline in patronage, thanks in no small part to the advent of social media and news blogs. As a matter of fact, quite…
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Popular Nigerian fashion influencers you should definitely know
The Nigerian fashion industry is currently experiencing a revolution that has attracted global attention. Within a decade, the industry has grown exponentially – and going by GDP data from the…
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Go-to Online Media Platforms in Nigeria
The Media is big business in Nigeria and continues to attract investors eager to cash out from the largesse the industry has to offer. Music, film, comedy and reality TV,…
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Popular Nigerian reality TV shows marketers can consider for a partnership every year
Nigeria is Africa’s hub of entertainment, and Nigerian television has churned out some incredible and delectable shows over the past decades including the famous Super Story and Papa Ajasco. In…
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Popular shopping malls in Kano
Kano, northern Nigeria’s largest city is home to the highest number of malls in the region. The city also has the largest and busiest markets in the region. The ancient,…
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Still coping with pandemic? Marriott Inc wants to transform you through the ‘Power of Travel’
When the coronavirus hit the world in 2019 and ultimately led to a global pandemic and nationwide lockdown in many countries, the panic was beyond the fear that the Tokyo…
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7 popular markets in Lagos and what they sell
Lagos is a city that prides itself as a centre of commerce and the city has its buzzing markets to show for it. From its open markets to its large,…
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Popular markets to shop for jewellery in Kano
Kano, northern Nigeria’s largest city is a hub of commerce and business. Besides Lagos, the city has some of the biggest and successful businesses in Nigeria. One area Kano however…
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YMonitor
- Beyond the Power Struggle: Why a Strong Opposition Party is Crucial for Nigeria’s Democracy
- The Importance of Impartial Reporting in Nigeria’s Democracy
- Understanding the Role of Election Tribunals in Nigeria’s Electoral Process
- The Importance of Active Citizenship Beyond the Voting Booth
- How Ethnic Baiting is Undermining Nigeria’s National Security and Democracy
YMonitor
- Beyond the Power Struggle: Why a Strong Opposition Party is Crucial for Nigeria’s Democracy
- The Importance of Impartial Reporting in Nigeria’s Democracy
- Understanding the Role of Election Tribunals in Nigeria’s Electoral Process
- The Importance of Active Citizenship Beyond the Voting Booth
- How Ethnic Baiting is Undermining Nigeria’s National Security and Democracy