
When we say Nigeria is not a rational market, we don’t just mean oil prices messing up everything. We also mean, the consumer. We are not ‘okay’. There is plenty we just refuse to pay for.
Someone will figure it out, surely. But not yet.


When we say Nigeria is not a rational market, we don’t just mean oil prices messing up everything. We also mean, the consumer. We are not ‘okay’. There is plenty we just refuse to pay for.
Someone will figure it out, surely. But not yet.
