Mr Biggs: The Nigerian fast food chain that defined a generation of Nigerians

Mr Biggs

If the mere mention of food alone triggers a deep craving for the munchies within you, then its advisable that you stay away from a certain trend on Twitter right now, as one stroll down the timeline would have you fantasizing about of all the original recipes Mr Biggs, one time monopoly leader of the fast food industry has in its menu.

Not only is the mouth watering descriptions of the fast food snacks being discussed but also the incentives that led to securing the iconic yellow bag. People took to Twitter to discuss the role Mr Biggs played in their childhood, for some it was merely another food outlet, while for other, snacks from this outlet simply denoted  a celebratory bounty.

Mr. Biggs not only featured prominently in some of our best childhood memories, it was the fuel that powered many of our secondary school relationships. This user remembers using Mr. Biggs as a pacifier for his girlfriend whenever a fight broke out between them. For him, it was fight and then make up over a delicacy from Mr. Biggs, and a lot of people seemed to agree.

For some it served as the perfect venue for a date. If you wanted to impress a girl in the late 90s and early 2000s in Nigeria, Mr Biggs was your spot.

For some Mr Biggs served as motivation. Most Nigerians, especially millennials can certainly relate to this fact. If you were born sometime around 1991 to the year 2000, you may be familiar with the bribery tactic that our parents employed to get us to do stuffs, holding us to ransom over a promise of a treat from the ever elusive Mr Biggs.

This was the driving force behind the motivation that propelled a lot kids back then to put in the work and make our parents happy, be it at home or in school. The mission was always simple; do whatever it takes to secure a tasty treat from Mr Biggs.

The trend today was both an amusing and a realistic trip down memory lane, one that brought into prospect how a single franchise can impact an entire generation. The discussion also sparking a curiosity as to whether this once national treasure would make a triumphant come back to its former level of fast food nobility.

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